Luck plays a part in every brand’s success and failure. Learn how to stack the odds in your favour.
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About this webinar
As co-founder of top UK creative agency Lucky Generals and one of the world’s leading brand strategists, Andy Nairn knows firsthand the role luck (or what passes as luck) plays in building brands, and how marketers and agencies can improve their own fortunes.
In this one-hour interactive webinar, Andy draws on 30 years of experience working with some of the world’s most successful companies to bring the core themes of his book ‘Go Luck Yourself’ to life. Andy shares tips to inspire the type of free thinking that challenges conventions and invites luck to strike. You’ll walk away with a set of questions to ask next time you’re:
- Wrestling with a challenging brief
- Struggling to find fresh insights
- Looking for a different take on an old problem
Who it's for
Strategists, marketers, creatives, students – pretty much anyone interested in strategically engineering and leveraging luck at work and in life.
About Andy Nairn
Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he’s one of the world’s most respected brand strategists and a founder of one of the UK’s most successful creative agencies. Lucky Generals has been shortlisted for Campaign magazine’s Agency of the Year for the last five years in a row and Andy has been named the country’s top strategist for the last four. He has also been listed as one of the top five creative people in world advertising by Business Insider. Now he wants to share his luck with others, and he’s donating his royalties to Commercial Break: an organisation that helps working class talent break into creative industries.