2.5 HOURS
Join leading marketers and effectiveness experts for an exclusive deep dive into the insights and strategies set to supercharge your marketing in 2026.
ABOUT
Step inside 2025’s most effective campaigns, with the marketers and agency teams who delivered them. From VML Australia’s Gold Effie-winning work for ADF Careers and KitKat, to RACQ’s acclaimed culture and connection work to reverse a four-year member decline, you’ll learn how insight becomes impact, how winners approach effectiveness, and how to drive results that last.
Perth — book your team now.
PERTH
6:00pm – 8:00pm, Thursday 26 March 2026
Palace Cinema’s Raine Square, Perth
Host: Melissa Vella, WA State Manager, Advertising Council Australia
CASE STUDIES & SPEAKERS
- Nestlé – KitKat Break Chair: Re-engineering a legacy brand platform to drive renewed growth w/ Alison Tilling, Chief Strategy Officer, VML
- Australian Defence Force – How ADF Careers drove effectiveness and efficiency for Defence Force recruiting w/ Alison Tilling, VML
Panel session: Hear from past Effie winners and effectiveness specialists as they unpack what drives real effectiveness, how work delivers business-changing results, and how to set yourself up for success from the start. Featuring Gillian Reilly (Head of Marketing and Customer Service, Amana Living), John Linton (Managing Partner, Berlin), Hannah Muirhead (Founding Strategy Partner, Chapter Brand Leadership, and Alison Tilling, CSO, VML ANZ.
Brisbane - concluded
8:30am-11:00am, Wednesday 11 March 2026
VML, Stanley House, 153 Little Stanley St, South Brisbane
Hosts: Josh Faulks, CEO, AANA & Alison Tilling, CSO VML ANZ.
CASE STUDIES & SPEAKERS
- Nestlé – KitKat Break Chair: Re-engineering a legacy brand platform to drive renewed growth w/ Alison Tilling, Chief Strategy Officer, VML
- Australian Defence Force – How ADF Careers drove effectiveness and efficiency for Defence Force recruiting w/ Andrew Kolb, Head of Strategy, VML Brisbane and Perth
- RACQ – You With RACQ?: How humour, critters and cultural connection reversed a four-year member decline w/ Tim Cochrane, General Manager – Marketing, Membership and Digital, RACQ
Panel: Alison Tilling leads a candid conversation with industry heavyweights on the challenges of proving effectiveness—and the real impact it has on their business. Hear unfiltered insights from Josh Faulks, Andrew Kolb and Tim Cochrane.
