2.5 HOURS
Two live and interactive events spotlighting the strategy and process behind 2022’s most effective Australian ad campaigns, with marketing effectiveness guru Rob Brittain. Not to be missed.
About the event
Join us as we take you behind the scenes of 2022’s most effective Australian ad campaigns: Special Australia’s ‘Tonight I’ll be eating…’ for Uber Eats Australia, The Monkey’s ‘Suntory -196’ for Beam Suntory, and Leo Burnett Australia’s ‘One House To Save Many’ for Suncorp.
You’ll hear from the marketers, strategists and agency teams involved in creating each award-winning campaign, and will have an opportunity to ask questions.
Acclaimed effectiveness guru Rob Brittain will also introduce early learnings from ‘To ESOV and Beyond Part 2’ – the follow-up to the influential 2021 paper ‘To ESOV and Beyond’.
At the recent 2022 Australian Effie Awards, Special Australia was awarded The Grand Effie for Uber Eats, which also received The Effective Advertiser Award. The Monkeys was crowned Effective Agency of The Year for a third consecutive year while Leo Burnett Australia took home a Gold Effie for its ‘One House to Save Many’ campaign for Suncorp.
Session One - SYDNEY
6:00pm-8.30pm, Tuesday 15 November 2022
Held at The Monkeys, at 531 South Dowling Street, Surry Hills, this session will feature two case studies:
- Special Australia’s ‘Tonight, I’ll be eating…’ campaign for Uber Eats Australia.
- Leo Burnett Australia’s ‘One House to Save Many’ for Suncorp.
PRESENTERS:
Tony Hale, CEO, Advertising Council Australia
Rob Brittain, Principal, Robert Brittain Consulting
Kim Portrate, CEO, Think TV
SPEAKERS:
“Tonight, I’ll be eating……’
- Lucinda Barlow, Senior Director, Head of Marketing APAC, Uber
- Julian Schreiber, Partner and Chief Creative Officer, Special Australia
- Celia Garforth, Head of Strategy, Special Australia
‘One House to Save Many’
SPEAKERS:
- Rapthi Thanapalasingam, Head of Mass Brands & Sponsorships, Suncorp Group
- Abigail Dubin-Rhodin, Senior Strategy Director, Leo Burnett
Session Two - Melbourne
6:00pm-8.30pm, Thursday 17 November 2022
Held at The Monkeys, at Level 5/161 Collins Street, Melbourne, this session will feature two case studies:
- Special Australia’s ‘Tonight, I’ll be eating…’ campaign for Uber Eats Australia
- The Monkeys’ Suntory -196 campaign for Beam Suntory.
PRESENTERS:
Tony Hale, CEO, Advertising Council Australia
Rob Brittain, Principal, Robert Brittain Consulting
Kim Portrate, CEO, Think TV
SPEAKERS:
‘Tonight, I’ll be eating…’
- Lucinda Barlow, Senior Director, Head of Marketing APAC, Uber
- Julian Schreiber, Partner and Chief Creative Officer, Special Australia
- Celia Garforth, Head of Strategy, Special Australia
Suntory -196
- Fabio Buresti, Chief Strategy Officer/Partner, The Monkeys
- Ben de Castella, Business Strategy Director, The Monkeys
Sponsors
