Hear how you can instill a culture of effectiveness from Effie Award-winning CMOs at Arnott’s and ALDI, and their creative teams.
About the event
Join ACA and the AANA for Inside Effectiveness, a two-hour session held in Melbourne and Sydney that’s designed to amplify the impact of your advertising campaigns.
Learn from the Effie Awards’ biggest winners about building a marketing culture that delivers tangible results. Gain insights on fostering a mindset and process that not only makes your advertising work but also win prestigious awards like the gold Effie.
Based on ACA’s popular ‘Work Behind The Work’ events, the two sessions will provide a behind-the-scenes look at the year’s top campaigns, demonstrating the link between creativity and business success at a time when demonstrating effectiveness is critical.
Agencies and clients welcome. This event is especially relevant for strategists, client service and creative teams. Coffee and a light breakfast will be included.
Session One - MELBOURNE
8:30am-10.30am, Tuesday 28 May 2024
Held at Telstra Customer Insights Centre, Level 1, 242 Exhibition Street, this session will feature:
Arnott’s and Saatchi & Saatchi: ‘How little moments made big bikkies for Arnott’s’ – what it takes to win a Gold and take home the Grand Effie
- Jenni Dill GAIDC, CMO, The Arnott’s Group
- Toby Aldred, MD, Saatchi & Saatchi Australia & Chief Client Officer, The Neighbourhood
ALDI & BMF Australia (winners of 20 Effies since 2016): Building a ‘Good Different’ culture of effectiveness
- Anna Bollinger, Executive Planning Director, BMF Australia
- Hannah McHard, Head of Effectiveness, BMF Australia
Panel session
Following the Arnott’s and Aldi presentations, Effie judge and Chief Strategy Officer Fran Clayton, host, will moderate a panel on boosting marketing ROI with Jenni Dill (Arnott’s), Toby Aldred (Saatchi & Saatchi), Hannah McHard (BMF Australia) and Ben Wicks, VP Marketing ANZ, Mondelēz International.
Session Two - SYDNEY
8:30am-10:30am, Thursday 6 June 2024
Held at Telstra Customer Service Centre, 400 George St Sydney, this session will feature:
Arnott’s and Saatchi & Saatchi: ‘How little moments made big bikkies for Arnott’s’ – what it takes to win a Gold and take home the Grand Effie
- Jenni Dill GAIDC, CMO, The Arnott’s Group
- Toby Aldred, MD, Saatchi & Saatchi Australia & Chief Client Officer, The Neighbourhood
- Ranita Cowled, Business Director of Treating, Arnott’s Group
- Imogen Hewitt, Chief Media Officer, Publicis Groupe & CEO ANZ at Spark Foundry
ALDI & BMF Australia (winners of 20 Effies since 2016): Building a ‘Good Different’ culture of effectiveness
- Jenny Melhuish, Marketing Director, ALDI
- Anna Bollinger, Executive Planning Director, BMF Australia
- Hannah McHard, Head of Effectiveness, BMF Australia
Panel session
Following the Arnott’s and ALDI presentations, Effie judge and Chief Strategy Officer Fran Clayton, host, will moderate a panel on boosting marketing ROI with Ranita Cowled (Arnott’s Group) Toby Aldred (Saatchi & Saatchi), Jenny Melhuish (ALDI), Hannah McHard (BMF) and Julian Schreiber, Partner & Chief Creative Officer, Special Australia.