Join APAC’s top marketers and effectiveness experts for an exclusive insider session on driving long-term value through enduring effectiveness.
ABOUT THE EVENT
Inside Effectiveness is designed to inspire Aussie marketers to prioritise creative effectiveness and equip them with the tools needed to navigate a rapidly changing landscape.
Gain invaluable insights into:
- WARC’s Marketer’s Toolkit 2026: A map for making sense of a world in constant flux. Uncover five macro trends identified by WARC to help you make critical decisions and prepare for the year ahead.
- Enduring Effectiveness: A deep dive into how Australia’s most successful brands approach effectiveness to deliver long-term value and continued success.
- The Effie-Winning Process: Get an exclusive look into what it takes to win a Grand or Gold Effie, straight from the marketers, strategists, and creatives who rewrote the rules to revitalise their businesses.
MELBOURNE
8:30am-11.30am, Thursday 26 February.
Telstra Customer Insights Centre, Level 1, 242 Exhibition Street, Melbourne.
Hosted by:
- Tony Hale, CEO, Advertising Council Australia (ACA)
- Josh Faulks, CEO, Australian Association of National Advertisers (AANA)
Hear from:
- Gold Winner and Grand Effie Winner, Leo Australia for Suncorp: From Recovery to Resilience: How Suncorp Rewrote Insurance Rules – and Revitalised Its Business
- Gold and Silver Winner, VML Australia for Nestlé: KitKat Break Chair
- Gold, Silver Winners: Effective Agency of the Year, BMF
- WARC: The Marketer’s Toolkit 2026 – Clarity in Chaos presented by Rica Facundo, Managing Editor, WARC APAC
- Panel discussion: Enduring effectiveness – driving long-term value
Speakers:
SYDNEY (concluded)
8:30am – 11:30am, Tuesday 24 February.
Telstra Customer Insights Centre, Level 1, 400 George Street, Sydney
Hosted by:
- Tony Hale, CEO, Advertising Council Australia (ACA)
- Josh Faulks, CEO, Australian Association of National Advertisers (AANA)
- Aaron Boekestein, Director, Ads Partnerships, Google Australia and New Zealand
Hear insights from:
- Gold Winner and Grand Effie Winner, Leo Australia for Suncorp: From Recovery to Resilience: How Suncorp Rewrote Insurance Rules – and Revitalised Its Business
- Gold and Silver Winner, Clemenger BBDO for Australian Red Cross Lifeblood: How a Media First Elevated Blood Donation Into a National News Story, Saving Up to 28,848 Lives
- Gold, Silver Winners: Effective Agency of the Year, BMF
- WARC: The Marketer’s Toolkit 2026: Clarity in Chaos presented by Rica Facundo, Managing Editor, WARC APAC
- Panel discussion: Enduring effectiveness – driving long-term value, with host Aaron Boekestein, Director, Ads Partnerships Google Australia& New Zealand.
Speakers
