{"id":34296,"date":"2026-11-03T11:11:48","date_gmt":"2026-11-03T00:11:48","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?p=34296"},"modified":"2026-11-04T06:40:16","modified_gmt":"2026-11-03T19:40:16","slug":"special-sunday-gravy-wk-and-303-to-lift-the-lid-on-their-effie-winning-campaigns","status":"publish","type":"post","link":"https:\/\/advertisingcouncil.org.au\/effies\/news\/special-sunday-gravy-wk-and-303-to-lift-the-lid-on-their-effie-winning-campaigns\/","title":{"rendered":"Special, Sunday Gravy, W+K and 303 lift the lid on their Effie-winning campaigns"},"content":{"rendered":"

Special Australia, Sunday Gravy, Wieden+Kennedy and 303 will take audiences inside their 2026 Grand and Gold Effie-winning campaigns when Advertising Council Australia (ACA) hosts <\/span>The Work Behind The Work<\/span><\/i><\/a> in Melbourne on 19 November and Sydney on 24 November.<\/span><\/p>\n

The events bring winning agency and client teams together to go beyond the polished case studies.\u00a0 From cracking the original brief to challenging category conventions, audiences will hear how agency-client collaboration helped turn ambitious ideas into some of Australia’s most effective work.<\/span><\/p>\n

Headlining both cities is Special Australia and Uber Eats\u2019 Grand-winning entry, <\/span>How Uber Eats Embraced \u201cAlmost\u201d to Become an \u201cAnything\u201d Delivery Brand, <\/span><\/i>which helped transform perceptions of Uber Eats from takeaway food to everyday delivery while protecting its brand equity. The campaign delivered strong revenue growth, market share and profit ROI.<\/span><\/p>\n

Special Australia Chief Strategy Officer <\/span>Celia Garforth<\/b> will unpack the campaign in both cities, joined in Sydney by Uber\u2019s International Head of Marketing <\/span>Lucinda Barlow<\/b>.<\/span><\/p>\n

Also featuring in Melbourne:<\/span><\/p>\n