{"id":32705,"date":"2026-03-16T16:04:31","date_gmt":"2026-03-16T05:04:31","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?p=32705"},"modified":"2026-03-16T16:04:31","modified_gmt":"2026-03-16T05:04:31","slug":"get-the-inside-edge-aca-webinar-on-what-it-takes-to-win-an-effie-march-24","status":"publish","type":"post","link":"https:\/\/advertisingcouncil.org.au\/effies\/news\/get-the-inside-edge-aca-webinar-on-what-it-takes-to-win-an-effie-march-24\/","title":{"rendered":"Get the inside edge: ACA webinar on what it takes to win an Effie | March 24"},"content":{"rendered":"<p>Advertising Council Australia (ACA) will host a <a href=\"https:\/\/advertisingcouncil.org.au\/events\/webinar-effies-how-to-win-in-2026\/\">free industry webinar<\/a> on Tuesday 24 March, bringing together Effie judges, winning case writers and data experts to help marketers and agencies prepare strong entries for the 2026 Australian Effie Awards.<\/p>\n<p>The session is open to first-time and experienced entrants, and will provide practical guidance on what defines a compelling entry, how to maximise the use of AI for entry writing, how judges assess submissions, and the common mistakes that often hold strong campaigns back.<\/p>\n<p>It comes as demand across the industry grows for clearer evidence that marketing investment delivers real commercial value.<\/p>\n<p>ACA CEO Tony Hale said: \u201cWhether you&#8217;re a marketer, creative agency, media agency or in-house team, the challenge is the same: clearly demonstrating how insight, strategy and execution delivered measurable business results.<br \/>\n\u201cIt\u2019s rare to have Effie judges and winning case writers in the same room sharing what works. For anyone planning to enter, that collective insight is invaluable.\u201d<\/p>\n<p><strong>Speakers<\/strong><\/p>\n<p><strong>Colin Wilson-Brown<\/strong>, Effie Chair of Judging<br \/>\n<strong>Martin Rippon<\/strong>, Effie Vice Chair of Judging<br \/>\n<strong>Lindsay Davies<\/strong>, Senior Manager \u2013 Effie, Advertising Council Australia<br \/>\n<strong>Aaron Boekestein<\/strong>, Director, Ads Partnerships, Google Australia &amp; New Zealand<br \/>\n<strong>Jody Elston<\/strong>, Chief Strategy Officer, 303 MullenLowe<br \/>\n<strong>Anna Jackson<\/strong>, Head of Brand, Westpac<br \/>\n<strong>Kit Lansdell<\/strong>, Head of Effectiveness, Droga5<br \/>\n<strong>George Robertson<\/strong>, Global Agency Lead, Ideally<\/p>\n<p>The session will also cover new and expanded categories, while Effie partner ideally will outline how agencies and marketers can strengthen evidence within their submissions using fast consumer research.<\/p>\n<p>ACA has added 2025\u2019s Grand and Gold Effie-winning case studies to its Effectiveness Database, giving members access to real examples of award-winning submissions.<\/p>\n<p><strong>On-time entries close Monday 4 May. Register <a href=\"https:\/\/advertisingcouncil.org.au\/events\/webinar-effies-how-to-win-in-2026\/\">here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":32706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[81],"class_list":["post-32705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-medimage"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/32705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=32705"}],"version-history":[{"count":1,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/32705\/revisions"}],"predecessor-version":[{"id":32707,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/32705\/revisions\/32707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media\/32706"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=32705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/categories?post=32705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/tags?post=32705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}