{"id":32624,"date":"2026-02-18T11:48:18","date_gmt":"2026-02-18T00:48:18","guid":{"rendered":"https:\/\/dev.advertisingcouncil.org.au\/effies\/?p=32624"},"modified":"2026-03-13T12:59:03","modified_gmt":"2026-03-13T01:59:03","slug":"the-proof-is-in-the-effie-2026-australian-effie-awards-open-for-entries","status":"publish","type":"post","link":"https:\/\/advertisingcouncil.org.au\/effies\/news\/the-proof-is-in-the-effie-2026-australian-effie-awards-open-for-entries\/","title":{"rendered":"\u2018The proof is in the Effie\u2019: 2026 Australian Effie Awards open for entries"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Entries are now open for the <\/span><a href=\"https:\/\/advertisingcouncil.org.au\/effies\/how-to-enter\/\"><span style=\"font-weight: 400;\">2026 Australian Effie Awards<\/span><\/a><span style=\"font-weight: 400;\">, with marketers and agencies invited to submit their strongest work to the industry\u2019s benchmark for marketing effectiveness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year\u2019s program is supported by a new campaign from BMF Australia, 2025\u2019s Effective Agency of the Year. <\/span><b><i>The Proof is in the Effie <\/i><\/b><span style=\"font-weight: 400;\">highlights the key ingredients behind successful entries \u2014 work with real substance, not just frosting \u2014 and the reward once you have the right mix of marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tony Hale, CEO of Advertising Council Australia, said: \u201cThe Proof is in the Effie reinforces what these awards have always stood for. As scrutiny on spend increases, the Effies remain the industry\u2019s clearest validation that disciplined marketing delivers real business results.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 2026 program expands opportunities for brands, creative and media agencies to collaborate, reflecting the growing influence of media strategy, data and partnerships in driving effectiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New categories for 2026 include International Marketing, Health Marketing, Sponsorship Activity and Best New Entrant (sponsored by Google). Updated and specialist categories,\u00a0 including Media-Led Ideas, Data-Driven and Performance Marketing, further reflect the role of integrated thinking in delivering growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Josh Faulks, CEO, AANA, said: \u201cDemonstrating effectiveness has never been more critical. The Effies matter because they bring clarity by linking strategy, investment, and execution directly to results. That discipline matters now more than ever.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ACA will host the annual <\/span><i><span style=\"font-weight: 400;\">Effie: How To Webinar <\/span><\/i><span style=\"font-weight: 400;\">on 24 March, cov<\/span><span style=\"font-weight: 400;\">ering entry structure, judging criteria and case writing. Previous winning case studies are available to ACA members, with last year\u2019s work showcased at <\/span><i><span style=\"font-weight: 400;\">Inside Effectiveness<\/span><\/i><span style=\"font-weight: 400;\"> next week in Sydney (24 Feb) and Melbourne (26 Feb).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entries are open across more than 30 categories. On-time deadline: Monday 4 May.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/advertisingcouncil.org.au\/effies\/how-to-enter\/\"><b>www.effies.com.au<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":32625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[81],"class_list":["post-32624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-medimage"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/32624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=32624"}],"version-history":[{"count":1,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/32624\/revisions"}],"predecessor-version":[{"id":32626,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/32624\/revisions\/32626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media\/32625"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=32624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/categories?post=32624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/tags?post=32624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}