{"id":32010,"date":"2026-02-13T09:17:30","date_gmt":"2026-02-12T22:17:30","guid":{"rendered":"https:\/\/dev.advertisingcouncil.org.au\/effies\/?p=32010"},"modified":"2026-03-13T12:58:52","modified_gmt":"2026-03-13T01:58:52","slug":"inside-effectiveness-2026-goes-client-side-with-mim-haysom-steph-garner-and-shannon-wright","status":"publish","type":"post","link":"https:\/\/advertisingcouncil.org.au\/effies\/news\/inside-effectiveness-2026-goes-client-side-with-mim-haysom-steph-garner-and-shannon-wright\/","title":{"rendered":"Inside Effectiveness 2026 goes client-side with Mim Haysom, Steph Garner and Shannon Wright"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Senior marketers Mim Haysom (Suncorp), Steph Garner (Australian Red Cross Lifeblood) and Shannon Wright (Nestl\u00e9) will headline <\/span><a href=\"https:\/\/advertisingcouncil.org.au\/events\/aca-and-aana-present-inside-effectiveness\/\"><span style=\"font-weight: 400;\">Inside Effectiveness<\/span><\/a><span style=\"font-weight: 400;\"> this month, sharing the decisions behind their Effie-winning work and practical lessons for marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As scrutiny on marketing investment increases and pressure to demonstrate measurable impact grows, the focus is shifting to long-term effectiveness. The Sydney (24 February) and Melbourne (26 February) events will examine the decisions, trade-offs and strategies behind campaigns that delivered proven results.<\/span><\/p>\n<p><b>Sydney highlights<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Haysom and Catherine King (Leo Australia) will outline how an effectiveness strategy helped rebuild trust and support the recovery of the Suncorp business following industry disruption. Garner, with Luke Egan (Clemenger BBDO), will explain how a media-first approach turned blood donation into a national news story and converted attention into action at scale, helping save up to 28,848 lives.<\/span><\/p>\n<p><b>Melbourne highlights<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Suncorp features again, while Wright and Alison Tilling (VML ANZ) will detail how the Effie-winning <\/span><i><span style=\"font-weight: 400;\">KitKat Break Chair<\/span><\/i><span style=\"font-weight: 400;\"> evolved a long-running brand platform to drive stronger commercial results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At both events, Christina Aventi and Anna Bollinger of BMF Australia &#8211; Effie 2025 Effective Agency of the Year (Gold and Silver) &#8211; will outline how effectiveness is embedded across BMF\u2019s strategy and execution. WARC\u2019s Rica Facundo, Managing Editor, APAC, will present <\/span><i><span style=\"font-weight: 400;\">The Marketer\u2019s Toolkit 2026: Clarity in Chaos<\/span><\/i><span style=\"font-weight: 400;\">, outlining five macro trends shaping marketing decision-making in 2026 and beyond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tony Hale, CEO of Advertising Council Australia, said: \u201cMarketing is under more scrutiny than ever. This is about the decisions behind work that delivered, and what marketers need to prioritise now to drive results.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inside Effectiveness is presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA), and is <\/span><span style=\"font-weight: 400;\">sponsored by Google, Meta, LinkedIn, Ideally, OMA, Analytic Partners, AdStandards and UnLtd.<\/span><\/p>\n<p><strong>Book your team&#8217;s seats <a href=\"https:\/\/advertisingcouncil.org.au\/events\/aca-and-aana-present-inside-effectiveness\/\">here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":32011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[81],"class_list":["post-32010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-medimage"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/32010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=32010"}],"version-history":[{"count":1,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/32010\/revisions"}],"predecessor-version":[{"id":32012,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/32010\/revisions\/32012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media\/32011"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=32010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/categories?post=32010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/tags?post=32010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}