{"id":30976,"date":"2025-10-10T08:35:50","date_gmt":"2025-10-09T21:35:50","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?p=30976"},"modified":"2026-02-05T13:19:54","modified_gmt":"2026-02-05T02:19:54","slug":"2025-australian-effie-award-winners-announced","status":"publish","type":"post","link":"https:\/\/advertisingcouncil.org.au\/effies\/news\/2025-australian-effie-award-winners-announced\/","title":{"rendered":"2025 Australian Effie Award winners: Leo scoops Grand Effie, BMF wins Effective Agency of The Year + more."},"content":{"rendered":"

2025 Australian Effie Awards: Leo Australia scoops Grand Effie for Suncorp, BMF wins Effective Agency of the Year, ALDI wins Effective Advertiser of the Year + more!<\/b><\/p>\n

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Leo Australia <\/b>has scooped The Grand Effie at this year\u2019s Australian Effie Awards – the country\u2019s premier accolade for advertising effectiveness – for the agency\u2019s work with <\/span>Suncorp.<\/b><\/p>\n

Leo\u2019s entry, \u2018<\/span>From Recovery to Resilience: How Suncorp Rewrote Insurance Rules and Revitalised Its Business,\u2019<\/b> was billed as a brilliant case study in business and brand transformation by this year\u2019s judges – the result of a long-term and multi-dimensional commitment to reframing insurance category norms through campaigns such as <\/span>One House to Save Many<\/span><\/i>, <\/span>Resilience Road<\/span><\/i>, and <\/span>If Your Home Could Talk<\/span><\/i>.<\/span><\/p>\n

\u201c<\/span>This particular entry was a showcase of effectiveness that all marketers should aspire to\u201d, said the judges. \u201cIt was a cleverly delivered, disruptive, and fun execution that overcame significant challenges, resulting in fantastic, well-proven, and impressive ROI, increased market share, and consideration gains.\u201d<\/span><\/p>\n

Overall, <\/span>six Gold Effies were awarded at the awards event tonight in Sydney, along with 21 Silver and 28 Bronze awards, and five Special Awards, bringing the total number of agencies recognised for outstanding measurable results to 24 and the number of clients to 26.<\/span><\/p>\n

BMF was named Effective Agency of the Year, scooping one gold and four silvers for ALDI Australia, as well as one silver for the Attorney-General\u2019s Department. In turn, Effective Advertiser of the Year went to ALDI, for BMF\u2019s entry <\/span>\u2018Proving That Going Extra Needn’t Cost Extra, How ALDI Pushed the Boat out to Bring Aussies in at Christmas\u2019<\/b>.<\/span><\/p>\n

\u201cThis was an excellent, clearly structured submission\u201d said the judges, who praised powerful insights that informed a sound strategy and the campaign’s tight narrative, execution, and comprehensive understanding of the consumer.\u00a0<\/span><\/p>\n

\u201cWe appreciate how a fearful subject was skillfully turned into a positive conversation, leading to great work and solid evidence of impact,\u201d they said.<\/span><\/p>\n

The judges also awarded two golds to Clemenger BBDO\u2019s entry <\/span>\u2018Lifeblood Blood Supply: How a Media First Elevated Blood Donation Into a National News Story, Saving Up to 28,848 Lives\u2019<\/b> for Australian Red Cross Lifeblood, stating it was<\/span> \u2018a well-integrated and effective campaign which delivered impressive results across all metrics, saving more lives.\u201d<\/span><\/p>\n

VML Australia also picked up two golds – one for <\/span>\u2018How ADF Careers Drove Effectiveness and Efficiency\u2019 <\/b>for Defence Force Recruiting, and another for <\/span>\u2018KitKat Break Chair\u2019 <\/b>for Nestl\u00e9, which the judges deemed<\/span> an outstanding, innovative, and highly effective campaign built on the strength of its thought and planning.<\/span><\/p>\n

The Colin Wilson-Brown Award, which honours the Effie Chairman<\/span>, was presented to Saatchi & Saatchi Australia for Toyota\u2019s entry <\/span>\u2018<\/span>The Ultimate Comeback: How a Seasoned Champion Reclaimed the Crown.\u2019<\/b><\/p>\n

Tony Hale, CEO, Advertising Council Australia, said: \u201cThe Effies have always been about celebrating marketing that truly delivers. This year, we saw an increased number of winners, reflecting a growing focus across the industry on work that moves the needle, challenges conventions, and demonstrates the value of creative impact. Congratulations to all who were recognised for their outstanding achievements.\u201d<\/span><\/p>\n

Gold Effie winners by category:<\/strong><\/p>\n\n\n\n\n\n\n\n\n
Government<\/b><\/td>\nVML Australia<\/span><\/td>\nDefence Force Recruiting<\/span><\/td>\nHow ADF Careers Drove Effectiveness and Efficiency for Defence Force Recruiting<\/span><\/td>\n<\/tr>\n
Not-For-Profit Organisations<\/b><\/td>\nClemenger BBDO<\/span><\/td>\nAustralian Red Cross Lifeblood<\/span><\/td>\nLifeblood Blood Supply: How a Media First Elevated Blood Donation Into a National News Story, Saving Up to 28,848 Lives<\/span><\/td>\n<\/tr>\n
Positive Change<\/b><\/td>\nClemenger BBDO<\/span><\/td>\nAustralian Red Cross Lifeblood<\/span><\/td>\nLifeblood Blood Supply: How a Media First Elevated Blood Donation Into a National News Story, Saving Up to 28,848 Lives<\/span><\/td>\n<\/tr>\n
Innovative Media or Channel Solutions (Inc Media Partnerships)<\/b><\/td>\nVML Australia<\/span><\/td>\nNestl\u00e9<\/span><\/td>\nKitKat Break Chair<\/span><\/td>\n<\/tr>\n
Short-Term Effects<\/b><\/td>\nBMF Australia<\/span><\/td>\nALDI<\/span><\/td>\nProving That Going Extra Needn’t Cost Extra, How ALDI Pushed the Boat out to Bring Aussies in at Christmas<\/span><\/td>\n<\/tr>\n
Long-Term Effects<\/b><\/td>\nLeo Australia<\/span><\/td>\nSuncorp<\/span><\/td>\nFrom Recovery to Resilience: How Suncorp Rewrote Insurance Rules – and Revitalised Its Business<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

View the full list of winners here<\/a>.<\/b><\/p>\n

<\/b>Advertising Council Australia would like to thank all of its sponsors and supporters for their generous support, including Marquee Sponsor Google and supporting sponsors Meta, Ideally, Outdoor Media Association, LinkedIn, Analytic Partners, <\/span>Un<\/span>Ltd and AdStandards.<\/span><\/p>\n

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