{"id":30481,"date":"2025-02-25T15:07:06","date_gmt":"2025-02-25T04:07:06","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?p=30481"},"modified":"2025-02-25T15:58:51","modified_gmt":"2025-02-25T04:58:51","slug":"google-announced-as-marquee-sponsor-of-the-australian-effie-awards","status":"publish","type":"post","link":"https:\/\/advertisingcouncil.org.au\/effies\/news\/google-announced-as-marquee-sponsor-of-the-australian-effie-awards\/","title":{"rendered":"Google announced as marquee sponsor of the Australian Effie Awards"},"content":{"rendered":"<p><strong><em>Image from L-R: Michael Rebelo (Chair, ACA), Suzana Ristevski (CMO, Google Australia &amp; NZ), Tony Hale (CEO, ACA)<\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Advertising Council Australia (ACA) has today announced Google Australia as the new marquee sponsor of the Australian Effie Awards &#8211; a partnership aimed at enhancing the effectiveness of advertising and marketing across the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The three-year partnership includes the development of a full program of events and initiatives to assist agencies and brands develop high-performance campaigns in line with Google\u2019s focus on innovation and advancing the capability and impact of Australia\u2019s marketing industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google and its video platform YouTube will also support ACA\u2019s existing Effie programs including Inside Effectiveness, The Work Behind The Work, and the Effie Gala Dinner, where it will have a major presence. Additionally, Google will lend its expertise to identifying and sharing insights from the Australian Effectiveness Database and winning case studies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Michael Rebelo, Chair of ACA, said: &#8220;We\u2019re thrilled to have Google, one of the world\u2019s leading brands, backing the Effies. It\u2019s a perfect match\u2014combining Google\u2019s expertise in data-driven marketing with Effies\u2019 mission to champion strategic and creative effectiveness. The partnership will add enormous value to the industry by elevating our collective understanding of what truly drives business results.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mel Silva, Managing Director and VP of Google ANZ, said<\/span><span style=\"font-weight: 400;\">: We&#8217;re incredibly excited to deepen our partnership with the Effie Awards. At Google, we believe in the power of technology and creativity to drive measurable results for advertisers and brands. The Effies recognise those who are pushing the boundaries of marketing effectiveness, and we&#8217;re proud to support their mission.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tony Hale, CEO of ACA, said: &#8220;This is more than a sponsorship\u2014it\u2019s a commitment to deepening industry knowledge and elevating marketing effectiveness. With Google\u2019s thought leadership, insights, and expertise, we\u2019re building a year-round program that empowers agencies and brands to create work that drives real business growth.\u201d<\/span><\/p>\n<p><strong>The 2025 Australian Effie Awards are now open for entries. Download the entry kit <a href=\"https:\/\/advertisingcouncil.org.au\/effies\/how-to-enter\/\">here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":30483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-30481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/30481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=30481"}],"version-history":[{"count":0,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/30481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media\/30483"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=30481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/categories?post=30481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/tags?post=30481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}