{"id":30463,"date":"2025-02-12T13:25:46","date_gmt":"2025-02-12T02:25:46","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?p=30463"},"modified":"2025-02-12T13:25:46","modified_gmt":"2025-02-12T02:25:46","slug":"aca-aana-to-host-inside-effectiveness-2025-in-syd-melb-and-bris","status":"publish","type":"post","link":"https:\/\/advertisingcouncil.org.au\/effies\/news\/aca-aana-to-host-inside-effectiveness-2025-in-syd-melb-and-bris\/","title":{"rendered":"ACA &#038; AANA to host Inside Effectiveness 2025  in Syd, Melb and Bris"},"content":{"rendered":"<p><span>Advertising Council Australia and the Australian Association of National Advertisers (AANA) will host <\/span><a href=\"https:\/\/advertisingcouncil.org.au\/events\/aca-and-aana-present-inside-effectiveness\/\"><i><span>Inside Effectiveness<\/span><\/i><\/a><span> in Sydney, Melbourne, and, for the first time, Brisbane in 2025 &#8211; delivering practical insights to help brands and agencies boost their marketing impact and drive growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Headline speakers for the Sydney (Feb 25) and Melbourne (Feb 27) events include WARC APAC Senior Vice President <\/span><b>Edward Pank<\/b><span style=\"font-weight: 400;\">, Grand Effie-winning BMF strategist <\/span><b>Christina Aventi,<\/b><span style=\"font-weight: 400;\"> and effectiveness expert <\/span><b>Hannah McHard<\/b><span style=\"font-weight: 400;\">, with Brisbane (Mar 12) speakers to be announced soon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pank, a global authority on marketing trends, will present WARC\u2019s <\/span><i><span style=\"font-weight: 400;\">2025<\/span><\/i> <i><span style=\"font-weight: 400;\">Marketer\u2019s Toolkit for Effectiveness<\/span><\/i><span style=\"font-weight: 400;\">, equipping CMOs and agencies with actionable solutions to tackle today\u2019s biggest marketing challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The events will also showcase the strategy and creative process behind three 2024 Effie-winning campaigns, followed by a panel moderated by Fran Clayton, Chief Strategy Officer at Ogilvy, where speakers will share how they proved effectiveness and its lasting impact on their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Featured case studies:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aldi &amp; BMF Australia: Shop ALDI First \u2013 How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis,<\/b><span style=\"font-weight: 400;\"> featuring Christina Aventi, Chief Strategy Officer, and Hannah McHard, Head of Effectiveness at BMF.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uber and Special Australia: \u2018Get Almost Almost Anything\u2019<\/b><span style=\"font-weight: 400;\">, featuring Kellie Box, Strategy Director at Special Australia, and Andy Morley, Director of Marketing at Uber &amp; Uber Eats APAC.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>303 MullenLowe and Budget Direct Australia \u2013 One Campaign. Six Years of Market-Redefining Insurance Growth \u2013 Solved, <\/b><span style=\"font-weight: 400;\">featuring Jonathan Kerr, Chief Growth Officer, Auto and General, Budget Direct and Jody Elston, Chief Strategy Officer, 303 MullenLowe Sydney.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tony Hale, CEO, ACA, said:<\/span> <span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Inside Effectiveness<\/span><\/i><span style=\"font-weight: 400;\"> addresses the pressures of shifting consumer behaviours and increasing demands for accountability, providing marketers with proven strategies to excel in today\u2019s competitive landscape.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Josh Faulks, CEO, AANA, said: \u201cThis is a must-attend event for marketers aiming to create campaigns that are both creative and commercially effective. Don\u2019t miss the chance to gain the tools and inspiration needed to drive tangible business results and build a culture of measurable success within your team.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more and register <\/span><a href=\"https:\/\/advertisingcouncil.org.au\/events\/aca-and-aana-present-inside-effectiveness\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":30464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[81],"class_list":["post-30463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-medimage"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/30463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=30463"}],"version-history":[{"count":0,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/30463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media\/30464"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=30463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/categories?post=30463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/tags?post=30463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}