{"id":30344,"date":"2024-11-08T10:11:10","date_gmt":"2024-11-07T23:11:10","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?p=30344"},"modified":"2024-11-08T10:11:10","modified_gmt":"2024-11-07T23:11:10","slug":"aca-to-host-effie-the-work-behind-the-work-in-sydney-and-melbourne","status":"publish","type":"post","link":"https:\/\/advertisingcouncil.org.au\/effies\/news\/aca-to-host-effie-the-work-behind-the-work-in-sydney-and-melbourne\/","title":{"rendered":"ACA to host Effie \u2018The Work Behind The Work\u2019 in Sydney and Melbourne"},"content":{"rendered":"

Dive into the strategies behind 2024’s most effective ad campaigns when <\/span>Advertising Council Australia hosts <\/span>Effie \u2018The Work Behind The Work\u2019<\/span><\/i><\/a> in Sydney on November 19 and Melbourne on November 28.<\/span><\/p>\n

The live events bring top marketers and agency teams together to dissect the creative process and strategic insight behind the work that won big at this year\u2019s Australian Effie Awards.<\/span><\/p>\n

BMF and ALDI took home the Grand Effie, three golds, Effective Agency of the Year, and the Effective Advertiser award for its entry <\/span>\u201cShop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis.\u201d<\/span><\/i>\u00a0<\/span><\/p>\n

Additional gold winners include 303 MullenLowe\u2019s <\/span>\u201cOne Campaign. Six Years of Market-Redefining Insurance Growth \u2013 Solved\u201d<\/span><\/i> for Budget Direct, and Special Australia’s <\/span>\u201cGet Almost Almost Anything\u201d <\/span><\/i>for Uber Eats.<\/span><\/p>\n

All three campaigns will be featured at the Sydney event, while the Melbourne event will spotlight BMF, Special Australia, and VML\u2019s silver-winning \u201cFitChix\u201d campaign for Honest Eggs Co.<\/span><\/p>\n

Don\u2019t miss the chance to gain invaluable insights and improve the efficacy of your campaigns.<\/span><\/p>\n

Event details: Effie \u2018The Work Behind The Work\u2019 2024<\/b><\/p>\n

Sydney
\n<\/b>Date: Tuesday 19 November<\/span>
\n<\/span>Time: 6.00pm to 8.30pm<\/span>
\n<\/span>Venue: Special Australia, 270 Devonshire St., Surry Hills<\/span><\/p>\n

Melbourne
\n<\/b>Date: Thursday 28 November<\/span>
\n<\/span>Time: 6.00pm to 8.30pm<\/span>
\n<\/span>Venue: VML, Level 25\/2 Southbank Blvd, Southbank<\/span><\/p>\n

Cost: $50 (members), $75 (non-members).
\nRegister here.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":30346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[81],"class_list":["post-30344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-medimage"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/30344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=30344"}],"version-history":[{"count":0,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/30344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media\/30346"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=30344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/categories?post=30344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/tags?post=30344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}