{"id":30306,"date":"2024-05-01T20:10:54","date_gmt":"2024-05-01T10:10:54","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?p=30306"},"modified":"2024-10-22T20:28:13","modified_gmt":"2024-10-22T09:28:13","slug":"inside-effectiveness-to-feature-effie-award-winning-arnotts-aldi-cmos","status":"publish","type":"post","link":"https:\/\/advertisingcouncil.org.au\/effies\/news\/inside-effectiveness-to-feature-effie-award-winning-arnotts-aldi-cmos\/","title":{"rendered":"Inside Effectiveness to feature Effie Award-winning Arnott\u2019s &#038; ALDI CMOs"},"content":{"rendered":"<div class=\"et_pb_row et_pb_row_2_tb_body\">\n<div class=\"et_pb_column et_pb_column_2_3 et_pb_column_5_tb_body  et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_post_content et_pb_post_content_0_tb_body\">\n<p>Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA) will host\u00a0<strong>Inside Effectiveness<\/strong>\u00a0\u2013 an event featuring Effie Award-winning CMOs \u2013 in Melbourne on May 28 and Sydney on June 6.<\/p>\n<p>The two-hour sessions will help brands and agencies improve the efficacy of their advertising campaigns, with\u00a0<strong>Jenni Dill<\/strong>, Arnott\u2019s Group CMO and\u00a0<strong>Jenny Melhuish<\/strong>, ALDI Marketing Director sharing their secrets to creating an effectiveness culture that generates consistent and tangible business results.<\/p>\n<p>ACA CEO Tony Hale said: \u201cThere has never been a more important time to demonstrate ROI, but it\u2019s astounding that many marketers and agencies don\u2019t have the right metrics in place to do so.<\/p>\n<p>\u201cInside Effectiveness will bring together some of Australia\u2019s most awarded Effie entrants to examine how a culture of effectiveness can be embedded into relationships, ensuring that marketing and advertising actually work and business impacts can be measured.\u201d<\/p>\n<p>Based on ACA\u2019s popular \u2018Work Behind The Work\u2019 sessions, the events will spotlight 2023 Grand Effie-winners Arnott\u2019s and Saatchi &amp; Saatchi, who\u2019ll take attendees behind the scenes to reveal what really happened with their successful entry, \u2018How Little Moments made big bikkies for Arnott\u2019s\u2019. Aldi and BMF Australia, winners of 20 Effies since 2016, will share their insights on fostering a \u2018Good Different\u2019 culture of effectiveness.<\/p>\n<p>Top brand strategists joining Dill and Melhuish on stage include\u00a0<strong>Anna Bollinger<\/strong>\u00a0and\u00a0<strong>Hannah McHard<\/strong>, BMF\u2019s Executive Planning Director and Head of Effectiveness, and\u00a0<strong>Toby Aldred<\/strong>, MD, Saatchi &amp; Saatchi Australia &amp; Chief Client Officer, The Neighbourhood.<\/p>\n<p>Effie judge\u00a0<strong>Fran Clayton<\/strong>, Chief Strategy Officer, will host each event and moderate a panel on boosting marketing ROI following the Arnott\u2019s and Aldi sessions.<\/p>\n<p>AANA CEO Joshua Faulks said: \u201cThis is unmissable event for marketers who want to know what it takes to deliver creative, effective and award-winning campaigns.<\/p>\n<p>\u201cYou will walk away with practical tools and advice to develop campaigns that drive measurable commercial results, as well as insights into how to create your own marketing effectiveness culture.\u201d<\/p>\n<p><strong>Event details: ACA and AANA present Inside Effectiveness<\/strong><\/p>\n<p>Melbourne: 8:30am-10:30am, Tuesday 28 May<br \/>\nTelstra Melbourne Discovery, Level 1, 242 Exhibition Street, Melbourne<\/p>\n<p>Sydney: 8:30am-10:30am, Thursday 6 June<br \/>\nTelstra Customer Service Centre, 400 George St Sydney<\/p>\n<p>Find out more and register\u00a0<a href=\"https:\/\/advertisingcouncil.org.au\/events\/aca-and-aana-present-inside-effectiveness\/\">here<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_4_tb_body\">\n<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_6_tb_body  et_pb_css_mix_blend_mode_passthrough et_pb_column_empty\"><\/div>\n<div class=\"et_pb_column et_pb_column_2_3 et_pb_column_7_tb_body  et_pb_css_mix_blend_mode_passthrough et-last-child\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":30307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[81],"class_list":["post-30306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-medimage"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/30306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=30306"}],"version-history":[{"count":0,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/30306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media\/30307"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=30306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/categories?post=30306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/tags?post=30306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}