[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Advertising Council Australia has today announced 98 finalists for this year\u2019s Australian Effie Awards, representing 19 agencies and 41 clients.<\/span><\/p>\n Agencies with multiple finalist entries include 303 MullenLowe Sydney, BMF Australia, CHEP Network, DDB Australia, Dentsu Creative,<\/span> Howatson+Company, M&C Saatchi, Ogilvy Australia, Saatchi & Saatchi, Special Australia, TBWA\\Melbourne, The Brand Agency, The Monkeys Sydney, Thinkerbell and VML.<\/span><\/p>\n View the finalists list <\/span>here<\/span><\/a>.<\/span><\/p>\n Finalists will now compete for coveted Effie Awards, the pinnacle of Australia\u2019s only award program based on proven advertising effectiveness. The Effies cover <\/span>26 categories and are a<\/span>ssessed by a team of 60 senior marketers, consultants and researchers.<\/span><\/p>\n Chair of Judges, Colin Wilson-Brown said: \u201cI\u2019d like to thank the first round judges for their time, insights and scrutiny. This year has seen a high number of finalists progress who demonstrated a high standard of efficacy.\u201d\u00a0<\/span><\/p>\n \u201cRound two judging takes that further as cases and results are assessed by CMOs and consultants providing a client perspective on how agency work is driving business performance.\u201d<\/span><\/p>\n Finalists willz be presented with certificates to mark their achievement in reaching this critical stage of 2024\u2019s Effie Awards. <\/span>The Effie winners, including winners of the Effective Agency of the Year, Effective Advertiser, Chairman\u2019s, Best Smaller State Campaign and Grand Effie Awards, will be announced on the evening of Thursday 10 October at Doltone House, Jones Bay Wharf at an exclusive industry event.<\/span><\/p>\n The Effie Awards are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Think TV. Sponsors and supporters include Meta, OMA, Tracksuit, Ad Standards, Google, and UnLtd.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Advertising Council Australia has today announced 98 finalists for this year\u2019s Australian Effie Awards, representing 19 agencies and 41 clients. Agencies with multiple finalist entries include 303 MullenLowe Sydney, BMF Australia, CHEP Network, DDB Australia, Dentsu Creative, Howatson+Company, M&C Saatchi, Ogilvy Australia, Saatchi & Saatchi, Special Australia, TBWA\\Melbourne, The Brand Agency, The Monkeys Sydney, Thinkerbell […]<\/p>\n","protected":false},"author":27,"featured_media":29943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"The 2024 Australian Effie Awards are now open for entries, celebrating the year\u2019s most effective advertising campaigns and the ideas, strategies and teams that make them a success.<\/span>\r\n\r\nThis year, Advertising Council Australia (ACA) has introduced a new Artificial Intelligence category, <\/span>recognising the best use of AI technology to enhance marketing effectiveness.\u00a0<\/span>\r\n\r\nEntrants must demonstrate how AI drove efficacy over more traditional approaches, from initially motivating audiences to driving consumer behaviour across areas such as interactive experience, innovation, content generation and more.<\/span>\r\n\r\nACA CEO Tony Hale said: \u201cAmid today's advances in technology, a lot goes into ensuring a marketing campaign is effective. The Effies are about celebrating the year\u2019s best work and the results that propel our industry\u2019s growth.<\/span>\r\n\r\n\u201cImportantly, building a culture of effectiveness is crucial for every business and marketer, and whether you enter the Effies this year or next, or are just starting to prove the effectiveness of your marketing, you\u2019re on the right track to success.\u201d<\/span>\r\n\r\nTo help entrants craft an Effie-worthy entry, <\/span>2023's winning case studies are available<\/span><\/a> and are free for members to download.<\/span>\r\n\r\nACA also will host a free webinar at 12:00pm AEDT, Tuesday 26 March <\/span>for agencies and brands who are considering entering this year\u2019s awards.\u00a0<\/span>\r\n\r\nHosted by Effie judges Martin Rippon<\/strong> and Al Crawford<\/strong>, the session will cover additions to this year\u2019s program and how to utilise case studies to craft a standout entry. For <\/span>more details and to register, click <\/span>here<\/span>.<\/span><\/a>\r\n\r\nThere are 26 categories to enter in this year\u2019s Effie Awards, with all categories and criteria found online at the Effies website.<\/span> On-time entries close on 13 May 2024 but late entries will be accepted until 3 June with a fee.<\/span>\r\n\r\nFinalists will be announced on 17 July, with winners announced at an awards dinner and presentation in Sydney on Thursday 10 October.<\/span>\r\n<\/span>\r\n<\/span>ACA would like to thank its marquee sponsor, Think TV, for its ongoing support which has been integral to the success of The Effies. ACA would also like to thank its supporting sponsors AdStandards, Google and UnLtd.<\/span>\r\n<\/span>\r\n<\/span>Effie Awards entry information<\/b><\/a>.<\/b>\r\n<\/b>Register for the Effie: How To Enter Webinar<\/b>\r\n<\/span><\/a>","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[81],"class_list":["post-29940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-medimage"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/29940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=29940"}],"version-history":[{"count":0,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/29940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media\/29943"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=29940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/categories?post=29940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/tags?post=29940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}