<\/p>\n
The Monkeys has been named Effective Agency of the Year at the 2022 Australian Effie Awards for the third consecutive year, scooping one Gold, four Silvers and one Bronze across two clients, Beam Suntory and Telstra.<\/p>\n
Special Australia was awarded The Grand Effie for its entry \u2018Tonight I\u2019ll be eating\u2026 for Uber Eats Australia\u2019 along with two Golds and one Silver for the agency\u2019s Uber Eats campaigns.<\/p>\n
According to the judging panel, Special Australia\u2019s entry had a tight strategy with highly creative and executional rigour seen throughout the campaign.<\/p>\n
\u201c\u2018Tonight I\u2019ll be eating\u2026\u2019 was clearly very successful, evidenced by its success in Australia and other markets,\u201d they said.<\/p>\n
\u201cThis is a brilliant case study that proves everything the textbooks tell us. From the mass reach and distinctive assets of Byron Sharp to the long and short of Binet and Field.\u201d<\/p>\n
A Gold Effie was also awarded to M&C Saatchi for its \u2018Thrive by Five\u2019 campaign for The Minderoo Foundation. Leo Burnett Australia also took home a Gold for its \u2018One House to Save Many\u2019 campaign for Suncorp.<\/p>\n
Uber Eats Australia also scooped the Effective Advertiser of The Year Award, with the judges commenting that: \u201cUber Eats\u2019 advertising has captured the public\u2019s imagination, with demonstrable success in Australia and around the world, serving as a great case for the power of creativity to drive brand success.<\/p>\n
\u201cIt has dominated the OFD market as well as consumer hearts and minds.<\/p>\n
\u201cThe commitment to creativity and a test-and-learn culture has ensured the company\u2019s multi-channel advertising remains fresh in consumers\u2019 minds and continues to drive measurable outcomes. It is truly effective work\u201d.<\/p>\n
The Effie Awards dinner and show was held on Wednesday evening at Doltone House, Jones Bay Wharf hosted by comedian Cal Wilson, delivering a further 12 Silver, 18 Bronze awards, bringing the total number of agencies awarded for outstanding, measurable results to 14 agencies and the number of clients to 17.<\/p>\n
\u201cThe Australian Effie Awards are known to represent the highest standard of any marketing effectiveness award program in the world, demonstrating just how deserving all of this year\u2019s winners are,\u201d said ACA CEO Tony Hale.<\/p>\n
\u201cAustralia\u2019s ad agencies and marketers have again adhered to highly held standards, ensuring every advertising dollar translates into outstanding commercial success. Congratulations to everyone who walked away with a trophy,\u201d he said.<\/p>\n
The full list of Gold Effie winners by category is as follows:<\/p>\n
Most Original Thinking
\nLeo Burnett Australia \u2013 Suncorp \u2013 One House to Save Many<\/p>\n
Positive Change
\nM&C Saatchi \u2013 The Minderoo Foundation \u2013 Thrive by Five<\/p>\n
Other Services
\nSpecial Australia \u2013 Uber Eats Australia \u2013 \u2018Tonight I\u2019ll be eating \u2026. with the Grey Wiggle\u2019<\/p>\n
Long Term Effects
\nSpecial Australia \u2013 Uber Eats Australia \u2013 \u2018Tonight I\u2019ll be eating \u2026.\u2019<\/p>\n
New Product or Service
\nThe Monkeys Australia \u2013 Beam Suntory \u2013 Ridiculous! How -196 defied the hottest trends to become Beam Suntory\u2019s most successful launch ever.<\/p>\n
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