[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
The 2022 Australian Effie Awards are now open for entries, with the closing date confirmed as Thursday, 2 June.<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/advertisingcouncil.org.au\/effies\/how-to-enter\/” button_text=”ENTER HERE” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][et_pb_text admin_label=”Text” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n <\/p>\n Now in their 14th consecutive year, the Effies celebrate effective creative communications, recognising advertising campaigns that demonstrate outstanding measurable results.<\/span><\/p>\n This year, ACA will host a free Effie Launch and Jumpstart Mentoring webinar on March 10, providing potential entrants with all the information they need to craft a winning Effies submission.<\/span><\/p>\n The virtual one-hour session will be hosted by ACA CEO Tony Hale, VMLY&R\u2019s Chief Strategy Officer Ali Tilling, and The Monkeys Chief Strategy Officer Fabio Buresti, providing tips for creating a culture\u00a0<\/span>that supports the development of a comprehensive Effies entry and crafting a submission that has the potential to win gold.\u00a0<\/span><\/p>\n The Effies should be accessible to any marketer or agency yet it\u2019s often challenging for those who are new to the awards,\u00a0<\/span>especially if they are unsure of requirements for building a convincing entry<\/span>.<\/span><\/p>\n <\/p>\n Last year\u2019s inaugural Jumpstart Mentoring Program was well received and we look forward to aspiring applicants tuning in to again ask any questions they have as part of\u00a0<\/span>making the Effies more accessible to the broader marketing community.<\/span><\/p>\n Following the webinar, all prospective entrants in the Effies Jumpstart category will be offered mentoring with\u00a0<\/span>an industry leader who has extensive experience in writing winning Effie entries.<\/span><\/p>\n This year\u2019s mentors include\u00a0<\/span>BMF Australia Head of Effectiveness & Data Strategy Jennifer Rhodes, BetterBriefs\u00a0 Founder Pieter-Paul von Weiler, Host\/Havas Chief Strategy Officer Olly Taylor, and BMF-Australia Chief Strategy Officer Christina Aventi.<\/span><\/p>\n There are 26 categories available to enter in this year\u2019s Effie Awards, with all categories and related information found online at\u00a0<\/span>Effie.org<\/span><\/a>.<\/span><\/p>\n The on-time entry deadline is Thursday 2 June. An extended and final deadline of Thursday 16 June will incur a late entry fee.<\/span><\/p>\n Round one judging will take place online from 11 to 15 July, with finalists announced on 27 July. Round two Judging is set for 6 September.<\/span><\/p>\n All Effies winners will be announced at an awards dinner and presentation in Sydney on Wednesday 19 October. Details of the event will be announced soon.<\/span><\/p>\n Advertising Council Australia would like to thank its marquee sponsor, Think TV, for its ongoing support which has been integral to the success of The Effies. ACA would also like to thank its supporting sponsors AdStandards, Google and UnLtd.<\/span><\/p>\n WEBINAR DETAILS<\/strong><\/p>\n Effies Launch and Jumpstart Mentoring webinar (free) For full information about the Effie program and to enter the 2022 Australian Effie Awards, click\u00a0here<\/a>.<\/strong><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The 2022 Australian Effie Awards are now open for entries, with the closing date confirmed as Thursday, 2 June. Now in their 14th consecutive year, the Effies celebrate effective creative communications, recognising advertising campaigns that demonstrate outstanding measurable results. This year, ACA will host a free Effie Launch and Jumpstart Mentoring webinar on March […]<\/p>\n","protected":false},"author":12,"featured_media":27138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"Advertising Council Australia has today announced that the 2022 Australian Effie Awards are now open for entries, with the closing date confirmed as Thursday, 2 June.\r\n\r\nENTER HERE<\/strong><\/a>\r\n\r\nNow in their 14th consecutive year, the Effies celebrate the effectiveness of creative communications, recognising advertising campaigns that demonstrate outstanding measurable results.\r\n\r\nThis year, ACA will host a free Effies Launch and Jumpstart Mentoring webinar on March 10 that will provide entrants, including new entrants and those who haven\u2019t entered for some time, with all the information they need to craft a winning Effies submission.\r\n\r\nThe virtual one-hour session will be hosted by ACA CEO Tony Hale, VMLY&R\u2019s Chief Strategy Officer Ali Tilling, and The Monkeys Chief Strategy Officer Fabio Buresti, providing tips for creating a culture that supports the development of a comprehensive Effies entry and for writing an entry that has the potential to win gold \u2013 as well as covering important changes to this year\u2019s awards.\r\n\n
Tony Hale, CEO, ACA<\/strong><\/h5>\n<\/blockquote>\n
12:30pm-1:30pm, March 10
More info and registration\u00a0<\/strong>.<\/p>\nThe Effies should be accessible to any marketer or agency yet it can be challenging for those who are new to the Effie Awards, especially if they are not sure what data is required or how to build a convincing case entry.\r\n\r\nLast year\u2019s inaugural Jumpstart Mentoring Program was a success, and we look forward to aspiring applicants tuning in to again ask questions as part of making the Effies more accessible to the broader marketing community and creating more case studies in advertising effectiveness for the industry to learn from.\u201d\r\n
Tony Hale, CEO, ACA<\/h5>\r\n<\/blockquote>\r\nFollowing the webinar, all prospective entrants in the Jumpstart category will be offered a mentoring pathway with a member of the Jumpstart Mentoring Panel, made up of Effie \u2018greats\u2019 whose knowledge and experience of writing winning Effie cases is legendary, including Jennifer Rhodes Head of Effectiveness & Data Strategy, BMF, Pieter-Paul von Weiler, Founder, BetterBriefs, Olly Taylor, Chief Strategy Officer, Host\/Havas, and Christina Aventi Chief Strategy Officer, BMF.\r\n\r\nThere are 26 categories available to enter in this year\u2019s Effie Awards, with all categories and related information found\u00a0here<\/strong><\/a>.\r\n\r\nThe initial entry deadline is Thursday 2 June. An extended and final deadline of Thursday 16 June will be available but will incur a late entry fee.\r\n\r\nRound one judging will take place online from 11 to 15 July, with finalists announced on 27 July.\r\n\r\nRound two Judging is set for 6 September.\r\n\r\nAll Effies winners will be announced at an awards dinner and presentation in Sydney on Wednesday 19 October. Details of the event will be announced soon.\r\n\r\nAdvertising Council Australia would like to thank its marquee sponsor, Think TV, for its ongoing support which has been integral to the elevated status of the Effies. ACA would also like to thank its supporting sponsors AdStandards, Google and UnLtd.\r\n\r\nWEBINAR DETAILS<\/strong>\r\n\r\nEffies Launch and Jumpstart Mentoring webinar (free)\r\n12:30pm-1:30pm, March 10\r\nMore info and registration\u00a0here<\/a><\/strong>.\r\n\r\nFor full information about the Effie program and to enter the 2022 Australian Effie Awards, click\u00a0here<\/a>.<\/strong>\r\n\r\n\u00a0","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-27151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/27151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=27151"}],"version-history":[{"count":0,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/27151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media\/27138"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=27151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/categories?post=27151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/tags?post=27151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}