{"id":19205,"date":"2018-08-31T11:47:54","date_gmt":"2018-08-31T01:47:54","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?p=19205"},"modified":"2023-11-08T16:55:26","modified_gmt":"2023-11-08T05:55:26","slug":"2018-effie-award-winners-announced","status":"publish","type":"post","link":"https:\/\/advertisingcouncil.org.au\/effies\/news\/2018-effie-award-winners-announced\/","title":{"rendered":"2018 Effie Award Winners Announced"},"content":{"rendered":"<p><a class=\"button gray et_pb_button\" href=\"https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2023\/11\/2018-Effie-Award-Winners-1.pdf\" target=\"_blank\" rel=\"noopener\">FULL LIST OF WINNERS<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.1948592721830105&amp;type=1&amp;l=0e209d98b2\" target=\"_blank\" rel=\"noopener\">View 2018 Photos<\/a><\/p>\n<ul>\n<li>CHE Proximity named Effective Agency of the Year<\/li>\n<li>Host\/Havas awarded Grand Effie for \u201cHow transforming the Defence Force\u2019s approach to recruitment delivered record returns\u201d &#8211; Defence Force Recruitment<\/li>\n<li>10 Gold Effies awarded overall<\/li>\n<li>ALDI Australia awarded The Effective Advertiser Award<\/li>\n<\/ul>\n<p>CHE Proximity has been named Effective Agency of the Year at the 2018 Australian Effie Awards, scooping one Gold and five Silver awards across two clients, Swann Insurance and Velocity Frequent Flyer.<\/p>\n<p>Two Golds were presented to Richards Rose for Mitsubishi Motors campaign \u201cMoving from #6 to #3: How Mitsubishi is having the time of its life\u201d.<\/p>\n<p>Two Golds were also presented to Ogilvy Australia for Kimberly Clark Australia campaign \u201cLet\u2019s Move On\u201d.<\/p>\n<p>One Gold went to Host\/Havas for Defence Force Recruitment campaign \u201cHow transforming the Defence Force\u2019s approach to recruitment delivered record returns\u201d, which also went on to claim the coveted Grand Effie.<\/p>\n<p>The judges commented that the Host\/Havas campaign stepped beyond the traditional model and positioned the Australian Defence Force as a 21st Century employer through an \u201cexceptionally impressive and well told story\u201d.<\/p>\n<p>\u201cIt\u2019s so hard to change a person\u2019s mindset, let alone get tangible behaviour or action, such as enlisting, and yet this campaign has done that,\u201d the judges said.<\/p>\n<p>The ceremony, which took place at ICC\u2019s Parkside Ballroom in Darling Harbour in Sydney on Thursday night, delivered a further 14 Silver and 14 Bronze awards. This brings the total number of agencies awarded for outstanding measurable results to 16 and the number of clients to 21.<\/p>\n<p><strong>Additional Gold winners include:<\/strong><\/p>\n<ul>\n<li>TBWA\\Sydney for M.J.Bale campaign \u201cCoolest Suit on the Planet\u201d;<\/li>\n<li>The Works for Optus campaign \u201cBolt, a marathon story: a long term strategy for a world class network;<\/li>\n<li>The Monkeys for Beam Suntory campaign \u201cHow questioning the unquestionable breathed new life into Canadian Club;<\/li>\n<li>The Monkeys for Meat &amp; Livestock Australia campaign \u201cHow bringing people together delivered record profits for Lamb; and<\/li>\n<li>CHE Proximity for Swann Insurance campaign \u201cInconvenience Stores &#8211; Turning an everyday errand, into another reason to ride\u201d.<\/li>\n<\/ul>\n<p>Commenting on the Effective Advertiser Award which was presented to ALDI Australia, the judges said: &#8220;ALDI is a very impressive example of effectiveness through total alignment of purpose. It\u2019s very clear that the organisation is totally aligned with their marketing department and that the marketing department is totally aligned with their agency.\u201d<\/p>\n<p>Mark Green, Chair of The Communications Council, said that each year, the quality of the cases raises the bar for creatives and strategic thinkers, and delivers increasing value to clients\u2019 businesses.<\/p>\n<p>Adding: \u201cOne decade on, the Effies remain one of the most important dates in our industry\u2019s calendar. These awards have one of the most rigorous judging processes, so even to become an Effies finalist is a huge achievement. Congratulations to all our winners and finalists.\u201d<\/p>\n<p><strong>The full list of Gold Effie Winners by Category is as follows:<\/strong><\/p>\n<p><strong>Retail \/ Etail<\/strong><br \/>\nTBWA\\Sydney &#8211; M.J.Bale &#8211; Coolest Suit on the Planet<\/p>\n<p><strong>Other Consumer Goods<\/strong><br \/>\nRichards Rose &#8211; Mitsubishi Motors &#8211; Moving from #6 to #3: How Mitsubishi is having the time of its life<\/p>\n<p><strong>Health and Wellbeing<\/strong><br \/>\nOgilvy Australia &#8211; Kimberly Clark Australia &#8211; Let\u2019s Move On<\/p>\n<p><strong>Other Services<\/strong><br \/>\nThe Works &#8211; Optus &#8211; Bolt, a marathon story: a long term strategy for a world class network<\/p>\n<p><strong>Return on Investment<\/strong><br \/>\nRichards Rose &#8211; Mitsubishi Motors &#8211; Moving from #6 to #3: How Mitsubishi is having the time of its life<br \/>\nThe Monkeys &#8211; Beam Suntory &#8211; How questioning the unquestionable breathed new life into Canadian Club<\/p>\n<p><strong>Insight &amp; Strategic Thinking<\/strong><br \/>\nOgilvy Australia &#8211; Kimberly Clark Australia &#8211; Let\u2019s Move On<\/p>\n<p><strong>Marketing Solutions Other Than Advertising &amp; PR<\/strong><br \/>\nCHE Proximity &#8211; Swann Insurance &#8211; Inconvenience Stores &#8211; Turning an everyday errand, into another reason to ride<\/p>\n<p><strong>Long Term Effects<\/strong><br \/>\nHost\/Havas &#8211; Defence Force Recruitment &#8211; How transforming the Defence Force\u2019s approach to recruitment delivered record returns<br \/>\nThe Monkeys &#8211; Meat &amp; Livestock Australia &#8211; How bringing people together delivered record profits for Lamb<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-19205","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/19205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=19205"}],"version-history":[{"count":0,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/19205\/revisions"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=19205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/categories?post=19205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/tags?post=19205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}