{"id":18843,"date":"2020-11-01T13:45:46","date_gmt":"2020-11-01T02:45:46","guid":{"rendered":"https:\/\/dev.advertisingcouncil.org.au\/?p=18843"},"modified":"2023-11-08T16:30:45","modified_gmt":"2023-11-08T05:30:45","slug":"2020-australian-effie-award-winners-announced","status":"publish","type":"post","link":"https:\/\/advertisingcouncil.org.au\/effies\/news\/2020-australian-effie-award-winners-announced\/","title":{"rendered":"2020 Australian Effie Award Winners Announced"},"content":{"rendered":"<ul>\n<li>The Monkeys named Effective Agency of the Year<\/li>\n<li>BMF awarded Grand Effie for \u2018ALDI Good Different\u2019 &#8211; ALDI Australia<\/li>\n<li>ALDI Australia awarded Effective Advertiser Award for the third consecutive year Five Gold Effies awarded overall<\/li>\n<\/ul>\n<p>The Monkeys has been named Effective Agency of the Year at the 2020 Australian Effie Awards, scooping four Golds, two Silvers and one Bronze across three clients, Beam Suntory, NRMA Insurance and Telstra.<\/p>\n<p>One Gold was awarded to BMF for ALDI Australia for \u2018ALDI Good Different\u2019, which also went on to win the coveted Grand Effie.<\/p>\n<p>The judges said the campaign is \u201cthe gold standard of a long idea that has driven impressive results over the long term\u201d.<\/p>\n<p>\u201cIt\u2019s a masterclass in explaining the business challenge and objective setting,\u201d the judges said, adding \u201cbut most of all, \u2018ALDI Good Different\u2019 is bigger than an advertising idea, it works all the way down to a retail press ad, the idea and personality is always present and always working hard\u201d.<\/p>\n<p>The virtual Effie Awards Show held on Friday afternoon, 30 October, delivered a further eight Silver and 22 Bronze awards, bringing the total number of agencies awarded for outstanding measurable results to 11 and the number of clients to 15.<\/p>\n<p>Commenting on the Effective Advertiser Award, which was presented to ALDI Australia, the judges said they love the \u2018we grow, you grow\u2019 approach to partners and the confident, yet humble explanation of success.<\/p>\n<p>\u201c\u2018ALDI Good Different\u2019 is a business and brand philosophy that shines through the huge body of short and long term advertising work,\u201d the judges said.<\/p>\n<p>The judges described the submission as \u201cextremely impressive on all counts of creativity, courage and consistency, year-in, year-out in a very competitive industry\u201d.<\/p>\n<p>Chairman of Advertising Council Australia Mark Green said: \u201cOnce again this year we\u2019ve seen how the power of great creative ideas can translate into outstanding commercial success stories.<\/p>\n<p>\u201cAnd with the onset of an Australian recession in the wake of the COVID pandemic, the Effies have taken on even more significance as agencies and clients deal with the increasing challenge of making sure every advertising dollar contributes to driving the bottom line. More than ever, all the winners and finalists deserve huge congratulations.\u201d<\/p>\n<p>The full list of Gold Effie winners by category is as follows:<\/p>\n<p><strong>Beverages<\/strong><br \/>\nThe Monkeys &#8211; Beam Suntory &#8211; How Canadian Club became the boss of summer<\/p>\n<p><strong>Financial Services<\/strong><br \/>\nThe Monkeys &#8211; NRMA Insurance &#8211; Every Home is Worth Protecting<\/p>\n<p><strong>Return on Investment<\/strong><br \/>\nThe Monkeys &#8211; Beam Suntory &#8211; How Canadian Club\u2019s Greatest Challenge delivered its Greatest ROI<\/p>\n<p><strong>Insight &amp; Strategic Thinking<\/strong><br \/>\nThe Monkeys &#8211; NRMA Insurance &#8211; Snapping Australians out of their home apathy<\/p>\n<p><strong>Long Term Effects<\/strong><br \/>\nBMF &#8211; ALDI Australia &#8211; ALDI Good Different<\/p>\n<p>The Advertising Council Australia would like to thank all of its sponsors and supporters for their generous support, including Marquee Sponsor Think TV, Ad Standards, Google, Primerchord Production Music, UnLtd and YouTube.<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"button gray et_pb_button\" href=\"https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2023\/11\/2020-Australian-Effie-Award-Winners-1.pdf\" target=\"_blank\" rel=\"noopener\">FULL LIST OF 2020 WINNERS<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":18844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-18843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/18843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=18843"}],"version-history":[{"count":0,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/18843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media\/18844"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=18843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/categories?post=18843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/tags?post=18843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}