Saatchi & Saatchi Sydney has been named Effective Agency of the Year at the 2015 Australian Effie Awards, scooping two of the evening\u2019s four gold awards and a further silver for Luxottica\u2019s OPSM campaign, \u2018The most important story you will ever read to your child\u2019.<\/p>\n
The remaining two gold awards were presented to Showpony Advertising for SA Health\u2019s Aboriginal Immunisation campaign and to The Works for Beam Suntory\u2019s Canadian Club campaign \u2018Keeping Australians \u2018Over Beer\u2019 for 5 years\u2019 \u00ad which also went on to claim the coveted Grand Effie.<\/p>\n
Positioning Canadian Club as a refreshing alternative to beer, this winning campaign for Beam Suntory consistently increased the Ready To Drink market by poaching beer drinkers to try the Canadian Club with a campaign built around an insight into \u201cBeer Boredom\u201d.<\/p>\n
The ceremony which took place at Doltone House, Jones Bay Wharf, in Sydney last night, delivered a further 10 silver and 18 bronze awards, bringing the total number of agencies awarded for outstanding measurable results to 22 and the number of clients to 24.<\/p>\n
A new award this year, Effective Advertiser of the Year was presented to Meat & Livestock Australia for the organisation\u2019s long track record producing highly effective marketing and advertising campaigns which consistently create desire and ultimately demand for its products. Judges also praised the client\u2019s long\u00adterm \u2018partnership\u2019 approach to agency relationships.<\/p>\n
Anthony Freedman, Chairman of The Australian Effie Awards, said: \u201cThe Effies are important to clients and agencies because they recognise the r\u200besult \u200bof commercial creativity. It is important that we celebrate the impact and therefore the value of our work, which has the power to transform client businesses as the winning cases tonight have demonstrated. Congratulations to all of winners and finalists.\u201d<\/p>\n
The full list of Gold Effie winners by category is as follows:<\/p>\n
Healthcare
\n\u2022 Saatchi & Saatchi Sydney \u00ad Luxottica \u2013 The most important story you will ever read to your child<\/p>\n
Most Original Thinking
\n\u2022\u00a0 Saatchi & Saatchi Sydney \u00ad Luxottica \u2013 The most important story you will ever read to your child<\/p>\n
Small Budget
\n\u2022\u00a0 Showpony Advertising \u2013 SA Health \u2013 Aboriginal Immunisation<\/p>\n
Long Term Effects
\n\u2022\u00a0 The Works \u2013 Canadian Club (Beam Suntory) \u2013 Keeping Australian\u2019s \u2018Over Beer\u2019 for 5 years<\/p>\n
The Communications Council would like to thank its sponsors and supporters for their generous support, including: Healthcare Communications Council, The Digital Edge, The Monkeys Cobbler, Trapdoor Productions, B&T, and Un Ltd.<\/p>\n
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