AJF Partnership was awarded the 2014 Grand Effie award for the Australian National Preventive Health Agency (ANPHA) at this year\u2019s Australian Effie Awards run by The Communications Council.<\/p>\n
Finding a new way to help people quit smoking, the campaign dramatises the long-term suffering that a smoker and their family endure due to a smoking-related illness, compared with the short-term pain of quitting. Approximately 180,000 smokers made a quit attempt as a direct result of seeing the National Tobacco Campaign.<\/p>\n
Continuing its success, AJF Partnership was also presented Effective Agency of the Year after claiming an additional Gold for the ANPHA campaign, a silver for Officeworks and two bronze awards for iSelect and Lion.<\/p>\n
Seven Gold Effies were presented in total, with three awarded to Clemenger BBDO Melbourne for BONDS, and the final three were given to 303Lowe for Challenger, Host for The Coca-Cola Company, and Whybin\\TBWA\\DAN Sydney for RaboDirect.<\/p>\n
The ceremony, held at the City Recital Hall in Sydney, also delivered 14 silver and 17 bronze trophies, awarding a total of 18 agencies and 23 clients.<\/p>\n
Chairman of the Australian Effie Awards, Matthew Melhuish said: \u201cI\u2019d like to thank and congratulate all of this year\u2019s winners and finalists for sharing their brilliant work with us. It is inspiring to be exposed to the world class strategies demonstrated in this year\u2019s showcase. This awards program really matters because it is about celebrating the proof that excellent strategic thinking and bold creative ideas can deliver exponentially. The bar for entries is also extremely high, making a win all the sweeter for that.\u201d<\/p>\n
The full list of Gold Effie winners by category is as follows:<\/p>\n
Beverages Other Consumer Goods<\/strong> Financial Services<\/strong> Government, Corporate and Social Services<\/strong> Most Original Thinking<\/strong> New Product or Service<\/strong> Long Term Effects<\/strong> All case studies will be online at www.effies.com.au from tomorrow.<\/p>\n The Communications Council would like to thank its sponsors and supporters for their generous support, including: Millward Brown, Healthcare Communications Council, The Digital Edge, Trapdoor Productions, B&T, and UN LTD.<\/p>\n <\/p>\n
\n<\/strong>\u2022 Host \u2013 The Coca-Cola Company \u2013 How \u201cJust Adding Zero\u201d Sold Millions<\/p>\n
\n\u2022 Clemenger BBDO Melbourne \u2013 BONDS \u2013 How BOOBS Made BONDS Serious<\/p>\n
\n\u2022 303Lowe \u2013 Challenger \u2013 Challenger Retirement on Paper<\/p>\n
\n\u2022\u00a0AJF Partnership \u2013 Australian National Preventative Health Agency \u2013 How Suffering Made People Quit<\/p>\n
\n\u2022 Clemenger BBDO Melbourne \u2013 BONDS \u2013 How BOOBS Made BONDS Serious<\/p>\n
\n\u2022 Clemenger BBDO Melbourne \u2013 BONDS \u2013 How BOOBS Made BONDS Serious<\/p>\n
\n\u2022 Whybin\\TBWA\\DAN Sydney \u2013 RaboDirect \u2013 Steal Back Your Dreams<\/p>\n