{"id":18700,"date":"2013-09-06T22:10:10","date_gmt":"2013-09-06T12:10:10","guid":{"rendered":"https:\/\/dev.advertisingcouncil.org.au\/?p=18700"},"modified":"2023-11-09T11:09:12","modified_gmt":"2023-11-09T00:09:12","slug":"the-2013-grand-effie-award-goes-to-whybintbwa-sydney-car-creation","status":"publish","type":"post","link":"https:\/\/advertisingcouncil.org.au\/effies\/news\/the-2013-grand-effie-award-goes-to-whybintbwa-sydney-car-creation\/","title":{"rendered":"The 2013 Grand Effie Award Goes to Whybin\\TBWA Sydney Car Creation"},"content":{"rendered":"<ul>\n<li>Whybin\\TBWA Sydney takes out The Grand Effie<\/li>\n<li>Nine Gold Effies awarded overall<\/li>\n<li>Whybin\\TBWA Sydney takes out The Effective Agency of the Year<\/li>\n<\/ul>\n<p>The annual Australian Effie Awards, run by The Communications Council, celebrated 22 winning agencies and clients at last night\u2019s gala Effie dinner at the Sydney Convention Centre.<\/p>\n<p>It was a very successful evening for Whybin\\TBWA Sydney, which was awarded the prestigious Grand Effie for the NRMA Insurance Car Creation campaign. Proving its effectiveness across several categories, \u2018Car Creation\u2019 also took away Gold in \u2018Best State\u2019 and \u2018Other Services\u2019, while scoring a Silver Effie in the ROI category.<\/p>\n<p>This campaign saw a working car built from the parts of cars that were not covered as standard by competitor insurance policies, helping to deliver 3.373 million enquiries to NRMA Car Insurance in the first 8 months following its launch, at an ROI of 129%.<\/p>\n<p>By successfully selling a product at a premium in a highly competitive market, and using advertising to build the value story, this campaign proved to be a classic effectiveness submission. The Effie Judges congratulated this campaign on being clever at every stage, from comprehensive research and auditing to effectively dramatising the product benefit through an ambitious creative idea that delivered impressive results.<\/p>\n<p>Winning not only the Grand Effie, but two Gold, two Silver and three Bronze Effies, Whybin\\TBWA Sydney was also honoured as Effective Agency of the Year for exceptional results across four clients: NRMA Insurance, MJ Bale, Taronga Zoo and RaboDirect.<\/p>\n<p>Chairman of the Australian Effie Awards, Matthew Melhuish said: \u201cThis awards program is about recognising excellent strategic thinking and bold creative ideas that really pay off \u2013 not every category presents an award, and since the Effies began five years ago, the bar for entries has been raised extremely high. It is so inspiring to be exposed to the new and effective strategies demonstrated in this year\u2019s showcase, and I\u2019d like to congratulate all of this year\u2019s winners and finalists on their exceptional achievements.\u201d<\/p>\n<p>The full list of Gold Effie winners by category is as follows \u2013<\/p>\n<p><strong>Retail\/Etail<\/strong><\/p>\n<ul>\n<li>Clemenger BBDO Sydney &#8211; Hungry Jack\u2019s &#8211; Shaking up the category and winning<\/li>\n<\/ul>\n<p><strong>Food<\/strong><\/p>\n<ul>\n<li>Clemenger BBDO Sydney &#8211; Hungry Jack\u2019s &#8211; Shaking up the category and winning<\/li>\n<\/ul>\n<p><strong>Beverages<\/strong><br \/>\n\u2022 Clemenger BBDO Melbourne &#8211; CUB &#8211; Victoria Bitter- Reviving a dying Australian icon<\/p>\n<p><strong>Other Services<\/strong><br \/>\n\u2022 Whybin\\TBWA Sydney &#8211; NRMA Insurance &#8211; Car Creation<\/p>\n<p><strong>Best State Campaign<\/strong><br \/>\n\u2022 Whybin\\TBWA Sydney &#8211; NRMA Insurance &#8211; Car Creation<\/p>\n<p><strong>Return on Investment<\/strong><br \/>\n\u2022 Clemenger BBDO Sydney &#8211; Hungry Jack\u2019s &#8211; Shaking up the category and winning<\/p>\n<p><strong>Most Original Thinking<\/strong><\/p>\n<ul>\n<li>Naked Communications Melbourne &#8211; Art Series Hotels &#8211; The Overstay Checkout: Overstay you\u2019re welcome<\/li>\n<li>Clemenger BBDO Sydney &#8211; Hungry Jack\u2019s &#8211; Shaking up the category and winning<\/li>\n<\/ul>\n<p><strong>Small Budget under $500K<\/strong><br \/>\n\u2022 Clemenger BBDO Sydney &#8211; Hungry Jack\u2019s &#8211; Shaking up the category and winning<\/p>\n<p>In addition to the nine Gold Effies, 12 Silver and 17 Bronze Effies were also awarded. All case studies will be online at www.effies.com.au from tomorrow.<\/p>\n<p>The Effies are jointly presented by The Communications Council and the Australian Association of NationalAdvertisers (AANA).<\/p>\n<p>Other sponsors and supporters include Millward Brown, Adstream, The Advertising Standards Bureau, B&amp;T, Commonwealth Bank, emma, Healthcare Communications, The Digital Edge and Trapdoor Productions.<\/p>\n<p>The Communications Council would like to thank all our sponsors for their generous support.<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"button gray et_pb_button\" href=\"https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2023\/11\/2013_Effies_2013_Winners-1.pdf\" target=\"_blank\" rel=\"noopener\">FULL LIST OF WINNERS<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-18700","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/18700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=18700"}],"version-history":[{"count":0,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/18700\/revisions"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=18700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/categories?post=18700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/tags?post=18700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}