{"id":18690,"date":"2012-09-20T21:59:34","date_gmt":"2012-09-20T11:59:34","guid":{"rendered":"https:\/\/dev.advertisingcouncil.org.au\/?p=18690"},"modified":"2023-11-09T11:15:28","modified_gmt":"2023-11-09T00:15:28","slug":"the-2012-grand-effie-award-goes-to-303lowes-enjoy-the-ride","status":"publish","type":"post","link":"https:\/\/advertisingcouncil.org.au\/effies\/news\/the-2012-grand-effie-award-goes-to-303lowes-enjoy-the-ride\/","title":{"rendered":"The 2012 Grand Effie Award Goes to 303Lowe\u2019s \u2018Enjoy The Ride\u2019"},"content":{"rendered":"<ul>\n<li>303Lowe Perth takes out The Grand Effie<\/li>\n<li>Eight Gold Effies awarded overall<\/li>\n<li>George Patterson Y&amp;R Sydney takes out The Effective Agency of the Year<\/li>\n<\/ul>\n<p>The annual effectiveness awards celebrated 21 winning agencies and clients at last night\u2019s gala Effie dinner in Sydney.<\/p>\n<p>Perth agency 303Lowe has been awarded the Grand Effie at the 4th annual Effie awards. Its \u2018Enjoy the Ride\u2019 campaign took out two Gold Effies for The Office of Road Safety of Western Australia<\/p>\n<p>The \u2018Enjoy the Ride\u2019 campaign was launched to tackle the increasing problem of speed related accidents on Western Australian roads; it especially targeted low level speeders. 303Lowe\u2019s campaign sought to convince road users of the impact of low level speeding and encouraged drivers to \u2018slow down and enjoy the journey\u2019.<\/p>\n<p>The Effie Judges described this campaign as fresh, bold and inspiring while delivering outstanding results. It succeeded in driving effective behavioural change among speeders, resulting in Western Australia\u2019s lowest road toll attributable to speeding in a decade.<\/p>\n<p>George Patterson Y&amp;R Sydney was honoured as Effective Agency of the Year winning two Gold and three Silver Effies, spanning the categories of Retail\/Etail, Government, Corporate &amp; Social Services, Most Original Thinking, Best State Campaign and Small Budget (Under $500K).<\/p>\n<p>Chairman of the Australian Effie Awards, Matthew Melhuish said: \u201cThis year we are celebrating the fourth annual Effie awards, again marking our industry\u2019s commitment to a strong and dynamic effectiveness culture. Marketing thinking has moved on a lot in recent years and the greater availability of data is helping to advance accountability and results based approaches. These awards are a wonderful showcase of excellent strategic thinking, bold campaign ideas, new measurement techniques, clever use of insight and great ROI and they set the bar for us all. My congratulations go to all our finalists and winners.\u201d<\/p>\n<p>In all, eight Gold Effies were awarded across 19 categories, including the newly introduced Short Term Effects and Transformational Digital Business Platform categories.<\/p>\n<p>The full list of Gold Effie winners by category is as follows<\/p>\n<p><strong>Retail\/Etail<\/strong><\/p>\n<p>\u2022 George Patterson Y&amp;R Sydney- St Vincent de Paul Society -&#8216;Vinnies Signed Finds&#8217; Financial Services<br \/>\n\u2022 Whybin\\TBWA\\Tequila- RaboDirect \u2013 \u2018Encouraging Australians To Steal Back Their Dreams\u2019<\/p>\n<p><strong>Transformational Digital Business Platform<\/strong><\/p>\n<p>\u2022 BMF- Commonwealth Bank- \u2018The World&#8217;s First Investment Property Simulator\u2019 Government, Corporate and Social Services<br \/>\n\u2022 303Lowe Perth- The Office of Road Safety Western Australia \u2013 \u2018Enjoy The Ride\u2019<\/p>\n<p><strong>Most Original Thinking<\/strong><\/p>\n<ul>\n<li>George Patterson Y&amp;R Sydney- St Vincent de Paul Society- &#8216;Vinnies Signed Finds&#8217;<\/li>\n<li>Naked Communications &#8211; Art Series Hotels \u2013 \u2018Steal Banksy\u2019<\/li>\n<\/ul>\n<p><strong>Best State Campaign<\/strong><br \/>\n\u2022 303Lowe Perth &#8211; The Office of Road Safety Western Australia- \u2018Enjoy The Ride\u2019 Small Budget under $500K<br \/>\n\u2022 Naked Communications &#8211; Art Series Hotels \u2013 \u2018Steal Banksy\u2019<\/p>\n<p>In addition to the eight Gold Effies, 20 Silver and 16 Bronze Effies were also awarded. Allcase studies will be online at www.effies.com.au from tomorrow. The Effies are jointly presented by The Communications Council, Telstra and the Australian Association of National Advertisers (AANA).<\/p>\n<p>Other sponsors and supporters include Millward Brown, The Advertising Standards Bureau, B&amp;T, Commonwealth Bank, OzTam, The Newspaper Works, The Digital Edge, Trapdoor Productions and TSS.<\/p>\n<p>The Communications Council would like to thank all our sponsors for their generous support.<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"button gray et_pb_button\" href=\"https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2023\/11\/2012_Effie_winners_2012-1.pdf\" target=\"_blank\" rel=\"noopener\">FULL LIST OF WINNERS<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-18690","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/18690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=18690"}],"version-history":[{"count":0,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/posts\/18690\/revisions"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=18690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/categories?post=18690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/tags?post=18690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}