{"id":8902,"date":"2020-03-27T16:32:04","date_gmt":"2020-03-27T05:32:04","guid":{"rendered":"https:\/\/advertisingguildaustralia.org.au\/?page_id=8902"},"modified":"2026-03-17T17:10:33","modified_gmt":"2026-03-17T06:10:33","slug":"home","status":"publish","type":"page","link":"https:\/\/advertisingcouncil.org.au\/effies\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;HeadingText&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row module_class=&#8221;homeText effieshome&#8221; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;homeManifesto&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1><strong>Ideas that work.<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div class=\"vimeo-background\"><!-- [et_pb_line_break_holder] -->    <iframe src=\"https:\/\/player.vimeo.com\/video\/1156273728?background=1&#038;autoplay=1&#038;loop=1&#038;muted=1\" <!-- [et_pb_line_break_holder] -->            frameborder=&#8221;0&#8243; <!-- [et_pb_line_break_holder] -->            webkitallowfullscreen <!-- [et_pb_line_break_holder] -->            mozallowfullscreen <!-- [et_pb_line_break_holder] -->            allowfullscreen><!-- [et_pb_line_break_holder] -->    <\/iframe><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Effie Australia celebrates the great ideas that achieve real results and the strategy that goes into creating them.<\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4OTQ2In19@&#8221; button_text=&#8221;Read more&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Button&#8221; _builder_version=&#8221;4.21.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||15px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px||false|false&#8221; 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url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2026\/03\/Untitled-design-19.webp&#8221; alt=&#8221;2023 Effie Finalists Announced. Effie Winners Can Ask for Anything. 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_module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;textBlockLine&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;250px&#8221; custom_margin=&#8221;||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px||||false|false&#8221; border_color_top=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; 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button_icon_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; min_height=&#8221;300px&#8221; custom_margin=&#8221;||15px||false|false&#8221; custom_padding=&#8221;||10px||false|false&#8221; border_color_all=&#8221;#ADAEB0&#8243; border_color_top=&#8221;rgba(173,174,176,0.5)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_portfolio fullwidth=&#8221;off&#8221; posts_number=&#8221;6&#8243; include_categories=&#8221;all&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; module_id=&#8221;winners&#8221; module_class=&#8221; search-filter-results-14196 &#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;GT Super Text||||||||&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;promo-boxes&#8221; _builder_version=&#8221;4.27.5&#8243; custom_margin=&#8221;|15px|||false|false&#8221; custom_padding=&#8221;||10px||false|false&#8221; border_color_top=&#8221;rgba(51,51,51,0.5)&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|15px|||false|false&#8221; border_color_right=&#8221;#ADAEB0&#8243; border_style_right=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb image=&#8221;https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2021\/02\/ThinkTV_CampaignComplexityandEffectiveness_5Dec19-1.jpg&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h5&#8243; body_font=&#8221;GT Super Text Medium||||||||&#8221; body_font_size=&#8221;24px&#8221; animation=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]ThinkTV takes a look at the new Australian Effies Database<br \/>\n[\/et_pb_blurb][et_pb_code _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]\n\t\t\t<form id=\"edd_purchase_29047\" class=\"edd_download_purchase_form\">\n\t\t\t\t\t\t\t\t<div class=\"edd_free_downloads_form_class\">\n\t\t\t\t\t<a class=\"button gray edd-submit edd-submit edd-free-download edd-free-download-single\" href=\"#edd-free-download-modal\" data-download-id=\"29047\">Download<\/a>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/form>\n\n\t\t\t[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; 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button_text=&#8221;More info and apply&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px||||false|false&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; 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