{"id":32857,"date":"2026-04-30T13:19:08","date_gmt":"2026-04-30T03:19:08","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?page_id=32857"},"modified":"2026-05-07T11:20:50","modified_gmt":"2026-05-07T01:20:50","slug":"faces-behind-the-cases","status":"publish","type":"page","link":"https:\/\/advertisingcouncil.org.au\/effies\/faces-behind-the-cases\/","title":{"rendered":"Faces Behind the Cases"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;HeadingText&#8221; _builder_version=&#8221;4.27.6&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;homeText effieshome effies-faces&#8221; _builder_version=&#8221;4.27.6&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;homeManifesto&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Faces Behind the Cases<\/h1>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"vimeo-background\"><!-- [et_pb_line_break_holder] --> <iframe src=\"https:\/\/player.vimeo.com\/video\/1187934481?background=1&#038;autoplay=1&#038;loop=1&#038;muted=1\">            frameborder=&#8221;0&#8243; <!-- [et_pb_line_break_holder] -->            webkitallowfullscreen <!-- [et_pb_line_break_holder] -->            mozallowfullscreen <!-- [et_pb_line_break_holder] -->            allowfullscreen><!-- [et_pb_line_break_holder] -->    <\/iframe><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px|50px|10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Welcome to Faces Behind the Cases Australia<\/h2>\n<p>While the Effie trophy is the benchmark of marketing success, the real story starts long before awards night \u2014 in the late nights, the data, the strategy, and the hard calls about what actually drives growth. In this inaugural series, we go beyond the case study to meet the teams behind the year\u2019s most effective work \u2014 the strategists, creatives and collaborators who didn\u2019t just deliver impressions, but measurable commercial impact. From village-led partnerships to challenger brands reshaping categories, these are the ideas, decisions and moments that turned briefs into business results. Let\u2019s meet the faces behind the cases.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; border_width_top=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2026\/05\/260429-ACA-AI-Academy-Launch-LBB.png&#8221; title_text=&#8221;260429 ACA AI Academy Launch LBB&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|60px|10px|40px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Inside \u201cInsurance Solved\u201d<\/h3>\n<p data-start=\"803\" data-end=\"1135\">What happens when a brand walks away from an iconic character at its peak? In this Q&amp;A, Budget Direct chief marketer <strong>Jonathan Kerr,\u00a0<\/strong> and 303 CSO <strong>Jody Elston<\/strong> unpack the shift from Captain Risky to <em data-start=\"997\" data-end=\"1015\">Insurance Solved<\/em> \u2014 a move that drove sustained growth and earned multiple Gold Effies, including for Long-Term Effects. They break down what it takes to build a platform that delivers results year after year.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/youtu.be\/8xIU42rukAw&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;WATCH THE CASE STUDY&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||10px|40px|false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/advertisingcouncil.org.au\/effies\/news\/faces-behind-the-cases-jonathan-kerr-jody-elston-on-enduring-effectiveness\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;READ THE Q&#038;A&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||10px|40px|false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;textBlockLine&#8221; _builder_version=&#8221;4.27.6&#8243; custom_padding=&#8221;20px||20px||false|false&#8221; disabled=&#8221;on&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;category_lists&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;85%&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>Category Lists<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;LIST A: INDUSTRY CATEGORIES&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|30px|||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; border_width_all=&#8221;0px&#8221; border_color_all=&#8221;#000000&#8243; border_width_bottom=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"line-height: 1.6em;\"><em>Only one category can be entered<\/em><\/p>\n<p style=\"line-height: 1.6em;\">A01. Retail<br \/>\nA02. Food \u2013 Packaged &amp; Fresh<br \/>\nA03. Alcoholic and Non-Alcoholic Beverages<br \/>\nA04. Restaurants &amp; Food Delivery<br \/>\nA05. Other Consumer Goods<br \/>\nA06. Financial Services and Insurance<br \/>\nA07. Telecommunications &amp; Other Services<br \/>\nA08. Travel, Leisure &amp; Media<br \/>\nA09. Government<br \/>\nA10. Not-for-Profit Organisations<\/p>\n<p>[\/et_pb_toggle][et_pb_text disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.6&#8243; custom_padding=&#8221;||0px|||&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<strong class=\"black\" style=\"line-height: 2em;\">LIST A: INDUSTRY CATEGORIES<\/strong><br \/>\n\u2013 Only one category can be entered<\/p>\n<p style=\"line-height: 1.6em;\">A01. Retail<br \/>\nA02. Food \u2013 Packaged &amp; Fresh<br \/>\nA03 Alcoholic and Non-Alcoholic Beverages<br \/>\nA04. Restaurants &amp; Food Delivery<br \/>\nA05. Other Consumer Goods<br \/>\nA06. Financial Services and Insurance<br \/>\nA07. Telecommunications &amp; Other Services<br \/>\nA08. Travel, Leisure &amp; Media<br \/>\nA09. Government<br \/>\nA10. Not-for-Profit Organisations<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;LIST B: SPECIALIST CATEGORIES&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; border_width_all=&#8221;0px&#8221; border_color_all=&#8221;#f9f9f9&#8243; border_width_bottom=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"line-height: 1.6em;\"><em>Maximum four categories can be entered<\/em><\/p>\n<p style=\"line-height: 1.6em;\"><strong>Specific Challenges<\/strong><br \/>\nB01. New Product or Service<br \/>\nB02. Challenger Brands<br \/>\nB03. Small Budget<br \/>\nB04. Positive Change<br \/>\nB05. Social Media First<br \/>\nB06. Business-to-Business Marketing<br \/>\nB07. Youth Marketing<br \/>\nB08. Health Marketing<br \/>\nB09. International Marketing<\/p>\n<p style=\"line-height: 1.6em;\"><strong>Innovation<\/strong><br \/>\nB10. Most Original Thinking<br \/>\nB11a. Insight &amp; Strategic Thinking<br \/>\n\u2013 Campaigns under $10 million<br \/>\nB11b. Insight &amp; Strategic Thinking<br \/>\n\u2013 Campaigns over $10 million<br \/>\nB12. Media-Led Ideas<br \/>\nB13. Innovative Marketing Strategy<br \/>\nB14. CX<br \/>\nB15. Sponsorship Activity<br \/>\nB16. Data-Driven<br \/>\nB17. Artificial Intelligence (AI)<\/p>\n<p style=\"line-height: 1.6em;\"><strong>Metrics<\/strong><br \/>\nB18a. Return On Investment \u2013 Commercial<br \/>\nB18b. Return On Investment \u2013 Social<br \/>\nB19. Short-Term Effects<br \/>\nB20a. Long-Term Effects \u2013 Product<br \/>\nB20b. Long-Term Effects \u2013 Services\/Retail<br \/>\nB21. Brand Value<br \/>\nB22. Performance Marketing<\/p>\n<p>[\/et_pb_toggle][et_pb_text disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.5&#8243; text_line_height=&#8221;2em&#8221; custom_padding=&#8221;||20px||false|false&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<strong class=\"black\" style=\"line-height: 2em;\">LIST B: SPECIALIST CATEGORIES<\/strong><br \/>\n\u2013 Maximum four categories can be entered<\/p>\n<p style=\"line-height: 1.6em;\"><strong>Specific Challenges<\/strong><br \/>\nB01. New Product or Service<br \/>\nB02. Challenger Brands<br \/>\nB03. Small Budget<br \/>\nB04. Positive Change<br \/>\nB05. Social Media First<br \/>\nB06. Business-to-Business Marketing<br \/>\nB07. Youth Marketing<br \/>\nB08. Health Marketing<br \/>\nB09. International Marketing<\/p>\n<p style=\"line-height: 1.6em;\"><strong>Innovation<br \/>\n<\/strong>B10. Most Original Thinking<br \/>\nB11a. Insight &amp; Strategic Thinking<br \/>\n<span style=\"padding-left: 40px;\">\u2013 Campaigns under $10 million<\/span><br \/>\nB11b. Insight &amp; Strategic Thinking<br \/>\n<span style=\"padding-left: 40px;\">\u2013 Campaigns over $10 million<\/span><br \/>\nB12. Media-Led Ideas<br \/>\nB13. Innovative Marketing Strategy<br \/>\nB14. CX<br \/>\nB15. Sponsorship Activity<br \/>\nB16. Data-Driven<br \/>\nB17. Artificial Intelligence (AI)<\/p>\n<p style=\"line-height: 1.6em;\"><strong>Metrics<br \/>\n<\/strong>B18a. Return On Investment \u2013 Commercial<br \/>\nB18b. Return On Investment \u2013 Social<br \/>\nB19. Short-Term Effects<br \/>\nB20a. Long-Term Effects \u2013 Product<br \/>\nB20b. Long-Term Effects \u2013 Services\/Retail<br \/>\nB21. Brand Value<br \/>\nB22. Performance Marketing<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; border_width_top=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/j5cIUdp5VQ0&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|60px|10px|40px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Inside \u201cEvery Vape Is a Hit to Your Health\u201d<\/h3>\n<p>How do you reach an audience that thinks they\u2019re invincible? Bastion and Cancer Institute NSW took on the challenge of shifting youth perceptions of vaping, delivering work that not only won a Bronze Effie but drove tangible behaviour change among a challenging audience. Bastion&#8217;s National Chief Strategy Officer<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">,\u00a0<strong>Angela Morris,<\/strong>\u00a0and Group Strategy Director,\u00a0<strong>Addison Gazal,<\/strong><\/span>\u00a0unpack the strategy, rigour and collaboration behind the campaign, and what it takes to turn a strong idea into real impact.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/youtu.be\/j5cIUdp5VQ0&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;WATCH THE RECORDING&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||10px|40px|false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/advertisingcouncil.org.au\/effies\/news\/faces-behind-the-cases-angela-morris-addison-gazal-on-influencing-youth-behaviour-at-scale\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;READ THE Q&#038;A&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||10px|40px|false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faces Behind the CasesWelcome to Faces Behind the Cases Australia While the Effie trophy is the benchmark of marketing success, the real story starts long before awards night \u2014 in the late nights, the data, the strategy, and the hard calls about what actually drives growth. In this inaugural series, we go beyond the case [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"arlo_template":[],"class_list":["post-32857","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/pages\/32857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/comments?post=32857"}],"version-history":[{"count":58,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/pages\/32857\/revisions"}],"predecessor-version":[{"id":32979,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/pages\/32857\/revisions\/32979"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=32857"}],"wp:term":[{"taxonomy":"arlo_template","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/arlo_template?post=32857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}