{"id":34030,"date":"2026-10-26T12:15:53","date_gmt":"2026-10-26T01:15:53","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?post_type=download&#038;p=34030"},"modified":"2026-10-28T10:16:04","modified_gmt":"2026-10-27T23:16:04","slug":"effie-1556yes-i-took-on-goliath-didi","status":"publish","type":"download","link":"https:\/\/advertisingcouncil.org.au\/effies\/downloads\/effie-1556yes-i-took-on-goliath-didi\/","title":{"rendered":"Effie Case Study 1556-B11C Yes, I took on Goliath, DiDi"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":0,"template":"","edd-categories":[772,593],"edd-tags":[],"class_list":["post-34030","download","type-download","status-publish","hentry","download_category-finalist-pdfs","download_category-winner-pdfs","edd-download","edd-download-cat-finalist-pdfs","edd-download-cat-winner-pdfs"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/34030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/download"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/25"}],"version-history":[{"count":3,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/34030\/revisions"}],"predecessor-version":[{"id":34218,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/34030\/revisions\/34218"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=34030"}],"wp:term":[{"taxonomy":"download_category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-categories?post=34030"},{"taxonomy":"download_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-tags?post=34030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}