{"id":33863,"date":"2026-10-25T21:09:06","date_gmt":"2026-10-25T10:09:06","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?post_type=download&#038;p=33863"},"modified":"2026-10-28T10:55:05","modified_gmt":"2026-10-27T23:55:05","slug":"rebuilding-tooheys-refreshing-the-brands-meaning-for-the-modern-world","status":"publish","type":"download","link":"https:\/\/advertisingcouncil.org.au\/effies\/downloads\/rebuilding-tooheys-refreshing-the-brands-meaning-for-the-modern-world\/","title":{"rendered":"Effie Case Study 1744-B20A Rebuilding Tooheys: Refreshing the brand&#8217;s meaning for the modern world"},"content":{"rendered":"<p><a href=\"https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/edd\/2026\/10\/1744-B20a-Rebuilding-Tooheys-Refreshing-the-brands-meaning-for-the-modern-world.pdf\">1744-B20a Rebuilding Tooheys &#8211; Refreshing the brands meaning for the modern world<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":0,"template":"","edd-categories":[772],"edd-tags":[],"class_list":["post-33863","download","type-download","status-publish","hentry","download_category-finalist-pdfs","edd-download","edd-download-cat-finalist-pdfs"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/download"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/42"}],"version-history":[{"count":3,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33863\/revisions"}],"predecessor-version":[{"id":34241,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33863\/revisions\/34241"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=33863"}],"wp:term":[{"taxonomy":"download_category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-categories?post=33863"},{"taxonomy":"download_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-tags?post=33863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}