{"id":33815,"date":"2026-10-23T13:09:01","date_gmt":"2026-10-23T02:09:01","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?post_type=download&#038;p=33815"},"modified":"2026-10-28T11:13:03","modified_gmt":"2026-10-28T00:13:03","slug":"how-maccas-made-brekkie-the-most-important-meal-of-the-day-once-again","status":"publish","type":"download","link":"https:\/\/advertisingcouncil.org.au\/effies\/downloads\/how-maccas-made-brekkie-the-most-important-meal-of-the-day-once-again\/","title":{"rendered":"Effie Case Study 1442-B11A How Macca\u2019s made Brekkie the most important meal of the day once again"},"content":{"rendered":"<p><a href=\"https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2026\/10\/1442-B11a-How-Maccas-made-Brekkie-the-most-important-meal-of-the-day-once-again.pdf\">1442-B11a How Macca\u2019s made Brekkie the most important meal of the day once again<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":0,"template":"","edd-categories":[772],"edd-tags":[],"class_list":["post-33815","download","type-download","status-publish","hentry","download_category-finalist-pdfs","edd-download","edd-download-cat-finalist-pdfs"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/download"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/42"}],"version-history":[{"count":2,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33815\/revisions"}],"predecessor-version":[{"id":34257,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33815\/revisions\/34257"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=33815"}],"wp:term":[{"taxonomy":"download_category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-categories?post=33815"},{"taxonomy":"download_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-tags?post=33815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}