{"id":33809,"date":"2026-10-23T13:10:41","date_gmt":"2026-10-23T02:10:41","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?post_type=download&#038;p=33809"},"modified":"2026-10-28T11:11:23","modified_gmt":"2026-10-28T00:11:23","slug":"how-flipping-the-script-from-supermodel-to-supermum-enabled-big-w-to-drive-profitable-growth-through-its-womenswear-influencer-marketing","status":"publish","type":"download","link":"https:\/\/advertisingcouncil.org.au\/effies\/downloads\/how-flipping-the-script-from-supermodel-to-supermum-enabled-big-w-to-drive-profitable-growth-through-its-womenswear-influencer-marketing\/","title":{"rendered":"Effie Case Study 1594-A01 How flipping the script from \u2018supermodel\u2019 to \u2018supermum\u2019 enabled BIG W to drive profitable growth through its womenswear influencer marketing."},"content":{"rendered":"<p><a href=\"https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2026\/10\/1594-A01-How-flipping-the-script-from-supermodel-to-supermum-enabled-BIG-W-to-drive-profitable-growth-through-its-womenswear-influencer-marketing.pdf\">1594-A01 How flipping the script from supermodel to supermum enabled BIG W to drive profitable growth through its womenswear influencer marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":0,"template":"","edd-categories":[772],"edd-tags":[],"class_list":["post-33809","download","type-download","status-publish","hentry","download_category-finalist-pdfs","edd-download","edd-download-cat-finalist-pdfs"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/download"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/42"}],"version-history":[{"count":2,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33809\/revisions"}],"predecessor-version":[{"id":34256,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33809\/revisions\/34256"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=33809"}],"wp:term":[{"taxonomy":"download_category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-categories?post=33809"},{"taxonomy":"download_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-tags?post=33809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}