{"id":33725,"date":"2026-10-25T21:12:49","date_gmt":"2026-10-25T10:12:49","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?post_type=download&#038;p=33725"},"modified":"2026-10-28T10:52:40","modified_gmt":"2026-10-27T23:52:40","slug":"the-barista-led-revolution-how-milklab-used-professional-advocacy-to-win-the-supermarket-aisle","status":"publish","type":"download","link":"https:\/\/advertisingcouncil.org.au\/effies\/downloads\/the-barista-led-revolution-how-milklab-used-professional-advocacy-to-win-the-supermarket-aisle\/","title":{"rendered":"Effie Case Study 1544-B20A The Barista-Led Revolution: How MILKLAB Used Professional Advocacy to Win the Supermarket Aisle"},"content":{"rendered":"<p><a href=\"https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2026\/10\/1544-B20a-The-Barista-Led-Revolution_-How-MILKLAB-Used-Professional-Advocacy-to-Win-the-Supermarket-Aisle.pdf\">1544-B20a The Barista-Led Revolution_ How MILKLAB Used Professional Advocacy to Win the Supermarket Aisle<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":0,"template":"","edd-categories":[593],"edd-tags":[],"class_list":["post-33725","download","type-download","status-publish","hentry","download_category-winner-pdfs","edd-download","edd-download-cat-winner-pdfs"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/download"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/42"}],"version-history":[{"count":3,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33725\/revisions"}],"predecessor-version":[{"id":34239,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33725\/revisions\/34239"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=33725"}],"wp:term":[{"taxonomy":"download_category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-categories?post=33725"},{"taxonomy":"download_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-tags?post=33725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}