{"id":33697,"date":"2026-10-22T16:11:19","date_gmt":"2026-10-22T05:11:19","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?post_type=download&#038;p=33697"},"modified":"2026-10-28T11:30:41","modified_gmt":"2026-10-28T00:30:41","slug":"life-is-the-reason-giving-the-nation-a-new-reason-to-donate-and-saving-a-life-every-11-minutes","status":"publish","type":"download","link":"https:\/\/advertisingcouncil.org.au\/effies\/downloads\/life-is-the-reason-giving-the-nation-a-new-reason-to-donate-and-saving-a-life-every-11-minutes\/","title":{"rendered":"Effie Case Study 1566-A10 Life Is The Reason: Giving the Nation a New Reason to Donate and Saving a Life Every 11 Minutes"},"content":{"rendered":"<p><a href=\"https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2026\/10\/1566-A10-Life-Is-The-Reason-Giving-the-nation-a-new-reason-to-donate-and-saving-a-life-every-11-minutes.pdf\">1566-A10 Life Is The Reason &#8211; Giving the nation a new reason to donate and saving a life every 11 minutes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":0,"template":"","edd-categories":[593],"edd-tags":[],"class_list":["post-33697","download","type-download","status-publish","hentry","download_category-winner-pdfs","edd-download","edd-download-cat-winner-pdfs"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/download"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/42"}],"version-history":[{"count":3,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33697\/revisions"}],"predecessor-version":[{"id":34268,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33697\/revisions\/34268"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=33697"}],"wp:term":[{"taxonomy":"download_category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-categories?post=33697"},{"taxonomy":"download_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-tags?post=33697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}