{"id":33684,"date":"2026-10-25T22:24:13","date_gmt":"2026-10-25T11:24:13","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?post_type=download&#038;p=33684"},"modified":"2026-10-28T10:37:27","modified_gmt":"2026-10-27T23:37:27","slug":"how-telstra-went-from-engineering-led-to-brand-led-growth","status":"publish","type":"download","link":"https:\/\/advertisingcouncil.org.au\/effies\/downloads\/how-telstra-went-from-engineering-led-to-brand-led-growth\/","title":{"rendered":"Effie Case Study 1669-A07 How Telstra went from Engineering-Led to Brand-led Growth"},"content":{"rendered":"<p><a href=\"https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2026\/10\/1669-A07-How-Telstra-went-from-engineering-led-to-brand-led-growth.pdf\">1669-A07 How Telstra went from engineering-led to brand-led growth<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":0,"template":"","edd-categories":[593],"edd-tags":[],"class_list":["post-33684","download","type-download","status-publish","hentry","download_category-winner-pdfs","edd-download","edd-download-cat-winner-pdfs"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/download"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/42"}],"version-history":[{"count":2,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33684\/revisions"}],"predecessor-version":[{"id":34227,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33684\/revisions\/34227"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=33684"}],"wp:term":[{"taxonomy":"download_category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-categories?post=33684"},{"taxonomy":"download_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-tags?post=33684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}