{"id":33673,"date":"2026-10-22T16:07:08","date_gmt":"2026-10-22T05:07:08","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?post_type=download&#038;p=33673"},"modified":"2026-10-28T11:31:23","modified_gmt":"2026-10-28T00:31:23","slug":"it-takes-you-and-a-ranger-real-world-proof-beats-polished-promises","status":"publish","type":"download","link":"https:\/\/advertisingcouncil.org.au\/effies\/downloads\/it-takes-you-and-a-ranger-real-world-proof-beats-polished-promises\/","title":{"rendered":"Effie Case Study 1593-A05 It Takes You and a Ranger: Real-world Proof Beats Polished Promises"},"content":{"rendered":"<p><a href=\"https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2026\/10\/1593-A05-It-Takes-You-and-a-Ranger-Real-world-proof-beats-polished-promises.pdf\">1593-A05 It Takes You and a Ranger &#8211; Real-world proof beats polished promises<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":0,"template":"","edd-categories":[593],"edd-tags":[],"class_list":["post-33673","download","type-download","status-publish","hentry","download_category-winner-pdfs","edd-download","edd-download-cat-winner-pdfs"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/download"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/42"}],"version-history":[{"count":3,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33673\/revisions"}],"predecessor-version":[{"id":34269,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33673\/revisions\/34269"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=33673"}],"wp:term":[{"taxonomy":"download_category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-categories?post=33673"},{"taxonomy":"download_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-tags?post=33673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}