{"id":33641,"date":"2026-10-22T16:03:59","date_gmt":"2026-10-22T05:03:59","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?post_type=download&#038;p=33641"},"modified":"2026-10-28T11:32:34","modified_gmt":"2026-10-28T00:32:34","slug":"how-having-an-eye-for-value-kept-dan-murphys-on-top-in-a-race-to-the-bottom","status":"publish","type":"download","link":"https:\/\/advertisingcouncil.org.au\/effies\/downloads\/how-having-an-eye-for-value-kept-dan-murphys-on-top-in-a-race-to-the-bottom\/","title":{"rendered":"Effie Case Study 1610-A01 How having an Eye for Value kept Dan Murphy\u2019s on top in a race to the bottom"},"content":{"rendered":"<p><a href=\"https:\/\/advertisingcouncil.org.au\/effies\/wp-content\/uploads\/2026\/10\/1610-A01-How-having-an-Eye-for-Value-kept-Dan-Murphys-on-top-in-a-race-to-the-bottom.pdf\">1610-A01 How having an Eye for Value kept Dan Murphy\u2019s on top in a race to the bottom<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":0,"template":"","edd-categories":[593],"edd-tags":[],"class_list":["post-33641","download","type-download","status-publish","hentry","download_category-winner-pdfs","edd-download","edd-download-cat-winner-pdfs"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/download"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/42"}],"version-history":[{"count":3,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33641\/revisions"}],"predecessor-version":[{"id":34273,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/33641\/revisions\/34273"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=33641"}],"wp:term":[{"taxonomy":"download_category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-categories?post=33641"},{"taxonomy":"download_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-tags?post=33641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}