{"id":31497,"date":"2025-11-03T09:00:55","date_gmt":"2025-11-02T22:00:55","guid":{"rendered":"https:\/\/advertisingcouncil.org.au\/effies\/?post_type=download&p=31497"},"modified":"2025-11-10T21:55:13","modified_gmt":"2025-11-10T10:55:13","slug":"effie-case-study-1363-a10-lifeblood-blood-supply-how-a-media-first-elevated-blood-donation-into-a-national-news-story-saving-up-to-28848-lives","status":"publish","type":"download","link":"https:\/\/advertisingcouncil.org.au\/effies\/downloads\/effie-case-study-1363-a10-lifeblood-blood-supply-how-a-media-first-elevated-blood-donation-into-a-national-news-story-saving-up-to-28848-lives\/","title":{"rendered":"Effie Case Study 1363-A10 Lifeblood Blood Supply – How a media first elevated blood donation into a national news story, saving up to 28,848 lives"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":0,"template":"","edd-categories":[593],"edd-tags":[],"class_list":["post-31497","download","type-download","status-publish","hentry","download_category-winner-pdfs","edd-download","edd-download-cat-winner-pdfs"],"acf":[],"_links":{"self":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/31497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads"}],"about":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/types\/download"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/users\/25"}],"version-history":[{"count":1,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/31497\/revisions"}],"predecessor-version":[{"id":31498,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-downloads\/31497\/revisions\/31498"}],"wp:attachment":[{"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/media?parent=31497"}],"wp:term":[{"taxonomy":"download_category","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-categories?post=31497"},{"taxonomy":"download_tag","embeddable":true,"href":"https:\/\/advertisingcouncil.org.au\/effies\/wp-json\/wp\/v2\/edd-tags?post=31497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}