2020
Microcodes – How a tiny idea generated massive results
Agency
Client
Samsung
Bronze
Most Original Thinking
Bronze
Small Budget (Under $500K)
2020
#SubtlySponsoredPost: How Samsung overtook Apple in a-not-so-subtle way
Agency
Client
Samsung
Bronze
Return on Investment
2020
How Aussie reignited growth by saving people from mortgage mumbo jumbo
Agency
Client
Aussie
Bronze
Financial Services
2020
Four big reasons to try number five
Agency
Client
Bendigo Bank
Bronze
Financial Services
Bronze
Challenger Brand
2020
Why uncomplicating the complicated is always a winning strategy
Agency
Client
Carlton & United Breweries
Bronze
Beverages
2020
Michelin Impossible
Agency
Client
KFC
Bronze
Food, Confectionery & Snacks
Bronze
Most Original Thinking
Bronze
Insight & Strategic Thinking
2020
How a never-ending ham helped ALDI beat its own Christmas record
Agency
Client
ALDI Australia
Bronze
Retail/Etail
Bronze
Short Term Effects
2019
Overtaking the Classics to become Australia’s favourite beer
Agency
Client
Carlton & United Breweries
The Grand Effie
Gold
Long Term Effects
2019
How a German supermarket became Australia’s most trusted brand
Agency
Client
ALDI Australia
Gold
Brand Value
2019
How reviving its original purpose reversed 8 years of decline for NRMA Insurance
Client
NRMA Insurance
Gold
Financial Services
Silver
Brand Value
Silver
Insight & Strategic Thinking
2019
I’m lovin’ the short of it (as much as the long)
Agency
Client
McDonald's Australia
Gold
Food, Confectionery & Snacks
2019
Good Different Phase 2: Questioning the cult of Loyalty
Agency
Client
ALDI Australia
Gold
Most Original Thinking
Silver
Retail/Etail
2019
Turning a box of nothing into breakfast for WA Kids
Agency
Client
Foodbank WA
Gold
Best Smaller State Campaign
Gold
Not For Profit Organisations
2019
Australia’s worst serial killer
Agency
Client
The Heart Foundation
Gold
Media-Led Idea or Media Partnership
Gold
Short Term Effects
Silver
Not For Profit Organisations
Silver
Positive Change
2019
How Blackmores enjoyed personal best results by getting Australians in the mood to move.
Client
Blackmores
Silver
Most Original Thinking
2019
How not worrying about data took Telstra Pre-Paid from decline to growth.
Client
Telstra
Silver
Other Services
Silver
Return on Investment
2019
Omtanke: rethinking Volvo
Client
Volvo Car Australia
Silver
Other Consumer Goods
Bronze
Brand Value
2019
How ‘play’ drove McDonald’s highest ever guest count on its lowest media budget
Agency
Client
McDonald's Australia
Silver
Food, Confectionery & Snacks
2019
The More the Merrier: ALDI’s Christmas invite that opened up Aussie hearts, minds and wallets
Agency
Client
ALDI Australia
Silver
Retail/Etail
Silver
Short Term Effects
2019
Cover for their Overconfidence
Agency
Client
RACV
Bronze
Marketing Solutions Other Than Advertising
Silver
Insight & Strategic Thinking
Silver
New Product or Service
2019
Discover Ipswich – Humans Wanted
Agency
Client
Ipswich City Council
Silver
Best Smaller State Campaign
Silver
Travel, Leisure & Media
2019
Transforming power into profit – a story about workhorses and thoroughbreds
Agency
Client
VW Amarok
Bronze
Long Term Effects
2019
How Abbotts Village Bakery became a breadwinner
Agency
Client
Abbotts Village Bakery
Client
George Weston Foods
Bronze
Food, Confectionery & Snacks
2019
How one word changed EOFYTHING
Agency
Client
Officeworks
Bronze
Retail/Etail
Bronze
Short Term Effects
2019
How small SUVs drove Mitsubishi to #1
Agency
Client
Mitsubishi Motors Australia
Bronze
Return on Investment
2019
From the couch to the Coast: Shifting perception for unprecedented ROI
Agency
Client
Tourism Central Coast
Bronze
Travel, Leisure & Media
2019
Making a Hero out of Carlton Zero
Agency
Client
Carlton & United Breweries
Bronze
New Product or Service
2018
How transforming the Defence Force’s approach to recruitment delivered record returns
Agency
Client
Defence Force Recruiting
The Grand Effie
Gold
Long Term Effects
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.