Effies
Australia

Effie Australia

Case History Database

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2020

‘When you need us, not the sirens’ – Creating new ways to contact the police

Client
Victoria Police
Silver
Government
2020

Wintervention – Reinventing a tired offer

Client
Accor Hotels
Silver
Travel, Leisure & Media
Silver
Media-Led Idea or Media Partnership
2020

You don’t need Australia’s best network campaign…until you do

Client
Telstra
Silver
Other Services
2020

How a campaign for one convinced Australia to give ALDI another go

Agency
Client
ALDI Australia
Silver
Retail/Etail
Silver
Return on Investment
Bronze
Challenger Brand
2020

The Big O: Speaking out against a silent disease. A strategy that convinced women osteoporosis is as serious as the Big C

Agency
Client
Amgen
Bronze
Health and Wellbeing
Bronze
Positive Change
2020

Viewer Verdict

Client
KFC
Bronze
Marketing Solutions Other Than Advertising
2020

How a Koala added $96m of value to the NRMA Insurance brand

Client
NRMA Insurance
Bronze
Brand Value
2020

Building a Big Billion Dollar Tourism Brand Through “Little Adventures”

Agency
Client
Tourism Central Coast
Bronze
Travel, Leisure & Media
Bronze
Use of Data
2020

Curing Homesickness

Client
Sydney Children's Hospital
Bronze
New Product or Service
Bronze
Marketing Solutions Other Than Advertising
2020

Microcodes – How a tiny idea generated massive results

Client
Samsung
Bronze
Most Original Thinking
Bronze
Small Budget (Under $500K)
2020

#SubtlySponsoredPost: How Samsung overtook Apple in a-not-so-subtle way

Client
Samsung
Bronze
Return on Investment
2020

How Aussie reignited growth by saving people from mortgage mumbo jumbo

Client
Aussie
Bronze
Financial Services
2020

Four big reasons to try number five

Client
Bendigo Bank
Bronze
Financial Services
Bronze
Challenger Brand
2020

Why uncomplicating the complicated is always a winning strategy

Client
Carlton & United Breweries
Bronze
Beverages
2020

Secret Menu

Client
KFC
Bronze
Food, Confectionery & Snacks
2020

Michelin Impossible

Client
KFC
Bronze
Food, Confectionery & Snacks
Bronze
Most Original Thinking
Bronze
Insight & Strategic Thinking
2020

How a never-ending ham helped ALDI beat its own Christmas record

Agency
Client
ALDI Australia
Bronze
Retail/Etail
Bronze
Short Term Effects
2019

Overtaking the Classics to become Australia’s favourite beer

Client
Carlton & United Breweries
The Grand Effie
Gold
Long Term Effects
2019

ALDI Australia

Agency
Client
ALDI Australia
The Effective Advertiser Award
2019

BMF

Agency
The Effective Agency of the Year
2019

How a German supermarket became Australia’s most trusted brand

Agency
Client
ALDI Australia
Gold
Brand Value
2019

How reviving its original purpose reversed 8 years of decline for NRMA Insurance

Client
NRMA Insurance
Gold
Financial Services
Silver
Brand Value
Silver
Insight & Strategic Thinking
2019

I’m lovin’ the short of it (as much as the long)

Client
McDonald's Australia
Gold
Food, Confectionery & Snacks
2019

Good Different Phase 2: Questioning the cult of Loyalty

Agency
Client
ALDI Australia
Gold
Most Original Thinking
Silver
Retail/Etail
2019

Turning a box of nothing into breakfast for WA Kids

Client
Foodbank WA
Gold
Best Smaller State Campaign
Gold
Not For Profit Organisations
2019

Australia’s worst serial killer

Client
The Heart Foundation
Gold
Media-Led Idea or Media Partnership
Gold
Short Term Effects
Silver
Not For Profit Organisations
Silver
Positive Change
2019

How Blackmores enjoyed personal best results by getting Australians in the mood to move.

Client
Blackmores
Silver
Most Original Thinking
2019

How not worrying about data took Telstra Pre-Paid from decline to growth.

Client
Telstra
Silver
Other Services
Silver
Return on Investment
2019

Omtanke: rethinking Volvo

Client
Volvo Car Australia
Silver
Other Consumer Goods
Bronze
Brand Value
2019

How ‘play’ drove McDonald’s highest ever guest count on its lowest media budget

Client
McDonald's Australia
Silver
Food, Confectionery & Snacks
2019

The More the Merrier: ALDI’s Christmas invite that opened up Aussie hearts, minds and wallets

Agency
Client
ALDI Australia
Silver
Retail/Etail
Silver
Short Term Effects
2019

Cover for their Overconfidence

Client
RACV
Bronze
Marketing Solutions Other Than Advertising
Silver
Insight & Strategic Thinking
Silver
New Product or Service
2019

Discover Ipswich – Humans Wanted

Client
Ipswich City Council
Silver
Best Smaller State Campaign
Silver
Travel, Leisure & Media
2019

Transforming power into profit – a story about workhorses and thoroughbreds

Client
VW Amarok
Bronze
Long Term Effects
2019

Monopoly

Client
McDonald's Australia
Bronze
Shopper Marketing
2019

How Abbotts Village Bakery became a breadwinner

Agency
Client
Abbotts Village Bakery
Client
George Weston Foods
Bronze
Food, Confectionery & Snacks
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