2021
Meddle in the New Zealand Election
Client
Every Kiwi Vote Counts
Bronze
Not For Profit Organisations
Silver
Small Budget
Silver
Positive Change
2021
How ‘Make Lamb, Not Walls made history for MLA
Client
Meat & Livestock Australia (MLA)
Bronze
Insight & Strategic Thinking
Silver
Food, Confectionery & Snacks
Silver
Return on Investment
Gold
Outsmarting Covid
2021
Dedication you can taste
Agency
Client
Baiada Poultry (Lilydale)
Silver
Food, Confectionery & Snacks
Silver
Challenger Brand
2021
How commitment to brand building drove one of the markets greatest comebacks
Client
NRMA Insurance
Gold
Long Term Effects
2021
A great rate that wasn’t enough to get rated
Agency
Client
Westpac
Bronze
Insight & Strategic Thinking
2021
Lost in Translation: Navy Cryptologic Linguist
Agency
Client
Defence Force Recruiting
Bronze
Government
Bronze
Most Original Thinking
2021
Resetting the fundraising game one dollar coin at a time
Client
Royal Australian Mint
Bronze
Positive Change
Silver
Most Original Thinking
2021
Huggies Parent Faming
Agency
Client
Kimberly Clark Australia
Silver
Insight & Strategic Thinking
2021
How long-term brand-building led to the 3 most successful years in Canadian Club history
Client
Beam Suntory
Gold
Long Term Effects
2021
No Home Address
Agency
Client
Whitelion
Bronze
Not For Profit Organisations
Silver
Innovative Media or Channel Solutions (inc. Media Partnerships)
Bronze
Outsmarting Covid
2021
From auto maker to online retailer: How Volkswagen Australia transformed the car buying experience in 2020.
Agency
Client
Volkswagen Group Australia
Bronze
Marketing Solutions Other Than Advertising
2021
Less death, more life: How TAL regained category leadership by changing the meaning of life insurance
Agency
Client
TAL Insurance
Bronze
Financial Services
2021
HBF Takes on the Industry with Mullets, Quokkas and Bonnie Tyler
Agency
Client
HBF
Bronze
Financial Services
2021
Where Babies Come From
Agency
Client
Genea
Silver
Health and Wellbeing
Gold
Insight & Strategic Thinking
Silver
Challenger Brand
2020
How Canadian Club became the boss of summer
Client
Beam Suntory
Gold
Beverages
Silver
Challenger Brand
2020
Snapping Australians out of their home insurance apathy
Client
NRMA Insurance
Gold
Insight & Strategic Thinking
2020
How Canadian Club’s Greatest Challenge delivered its Greatest ROI
Client
Beam Suntory
Gold
Return on Investment
2020
How Mitsubishi has the time of its life again and again and again
Agency
Client
Mitsubishi Motors Australia
Silver
Long Term Effects
2020
‘When you need us, not the sirens’ – Creating new ways to contact the police
Agency
Client
Victoria Police
Silver
Government
2020
Wintervention – Reinventing a tired offer
Agency
Client
Accor Hotels
Silver
Travel, Leisure & Media
Silver
Media-Led Idea or Media Partnership
2020
You don’t need Australia’s best network campaign…until you do
Client
Telstra
Silver
Other Services
2020
How a campaign for one convinced Australia to give ALDI another go
Agency
Client
ALDI Australia
Silver
Retail/Etail
Silver
Return on Investment
Bronze
Challenger Brand
2020
The Big O: Speaking out against a silent disease. A strategy that convinced women osteoporosis is as serious as the Big C
Agency
Client
Amgen
Bronze
Health and Wellbeing
Bronze
Positive Change
2020
How a Koala added $96m of value to the NRMA Insurance brand
Client
NRMA Insurance
Bronze
Brand Value
2020
Building a Big Billion Dollar Tourism Brand Through “Little Adventures”
Agency
Client
Tourism Central Coast
Bronze
Travel, Leisure & Media
Bronze
Use of Data
2020
Curing Homesickness
Agency
Client
Sydney Children's Hospital
Bronze
New Product or Service
Bronze
Marketing Solutions Other Than Advertising
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.