2023
How leaning into confusion helped bring clarity to Uber One membership
Agency
Client
Uber
Bronze
Telecommunications and Other Services
2023
From Hunted to Hunter: How ‘Flipvertising’ Revolutionised a Digital Advertising Adventure and Captured Gen Z’s Attention
Agency
Client
Samsung
Bronze
Telecommunications and Other Services
Silver
Most Original Thinking
Gold
Innovative Media or Channel Solutions (inc. Media Partnerships)
2023
Liam’s Lifesaving List: A campaign to save a life that changed an industry
Agency
Client
Liam O'Brien
Bronze
Positive Change
2023
Go a Moe’s
Agency
Client
On The Run
Bronze
Food and Beverage Brands
Bronze
Small Budget
Gold
Best Smaller State Campaign
2023
Canadian Club: How the ultimate challenger brand overcame its biggest challenge to date
Client
Canadian Club (Beam Suntory)
Silver
Challenger Brand
Bronze
Food and Beverage Brands
2023
Selling the game, by not selling the game
Agency
Client
A-Leagues
Bronze
Innovative Media or Channel Solutions (inc. Media Partnerships)
2023
How not worrying about data took Telstra Pre-Paid from decline to sustained growth
Client
Telstra
Bronze
Long Term Effects
2023
How Un-Australia delivered sublime new records for 100% Australian Lamb
Client
Meat & Livestock Australia
Silver
Food and Beverage Brands
Bronze
Short Term Effects
2023
Deals so distracting they were un-skippable
Agency
Client
McDonald's Australia
Bronze
Social Media First
2023
How anti-ordinary thinking drove anti-ordinary results for Tasmania’s Off Season
Agency
Client
Tourism Tasmania
Silver
Travel, Leisure & Media
Gold
Insight & Strategic Thinking
2023
KFC Degustation
Agency
Client
KFC
Bronze
Restaurants and Food Delivery
Bronze
Social Media First
2023
The 6 1/2 Foot Drink Driving Intervention
Agency
Client
Transport for NSW
Bronze
Government
Silver
Positive Change
2022
The Unwinnable Election
Agency
Client
South Australian Labor Party
Silver
Government
Silver
Best Smaller State Campaign
2022
Not being considered tough, didn’t frighten a Triton
Agency
Client
Mitsubishi Motors Australia
Bronze
Other Consumer Goods
2022
How Telstra’s purpose-led growth left the competition in its wake
Client
Telstra
Silver
Other Services
Bronze
Return on Investment
Silver
Brand Value
2022
‘Tonight, I’ll be eating…’
Agency
Client
Uber Eats Australia
Gold
Long Term Effects
The Grand Effie
The Effective Advertiser Award
2022
How Great Southern Bank helped twice as many Millennials live Happily Clever After
Agency
Client
Great Southern Bank
Bronze
Challenger Brand
2022
Baked into Australia: Letting go of the past to get back to the Tip Top
Agency
Client
George Weston Foods
Silver
Food, Confectionery & Snacks
2022
One Drink
Agency
Client
Mental Health Commission
Bronze
Government
Bronze
Best Smaller State Campaign
2022
Turning tax time into payback time for Officeworks
Agency
Client
Officeworks
Bronze
Retail/Etail
Bronze
Short Term Effects
2022
Ridiculous! How -196 defied the hottest trends to become Beam Suntory’s most successful launch ever
Client
Beam Suntory
Gold
New Product or Service
Silver
Beverages
Silver
Return on Investment
2022
Life is eventful. That’s why we help
Agency
Client
Westpac
Bronze
Financial Services
Bronze
Brand Value
2022
One House To Save Many
Agency
Client
Suncorp
Silver
Financial Services
Silver
Positive Change
Silver
Insight & Strategic Thinking
Gold
Most Original Thinking
2022
‘Tonight, I’ll be eating… with the Grey Wiggle’
Agency
Client
Uber Eats Australia
Silver
Short Term Effects
Gold
Other Services
2021
How reinventing ‘HELP’ added record value to the NRMA Insurance brand
Client
NRMA Insurance
The Grand Effie
Gold
Brand Value
2021
McDonald’s to Macca’s
Agency
Client
McDonald's Australia
Bronze
Brand Value
Silver
Long Term Effects
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