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Effie Australia

Case History Database

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2009

The Best Job in the World

Client
Tourism Queensland - Islands of the Great Barrier Reef
Gold
Travel, Leisure & Media
Gold
Government, Corporate and Social Services
Gold
Most Original Thinking
Silver
Multicultural/Indigenous
2009

Earth Hour

Client
WWF - Australia
Gold
Government, Corporate and Social Services
Gold
Most Original Thinking
2009

The Berlei Uplifting Tour of Australia

Client
Berlei-- Pacific Brands
Gold
Other Consumer Goods
Gold
Most Original Thinking
2009

Kit Kat Chunky Cookies & Cream: Kit Kat Chunga

Client
Nestle
Gold
Small Budget
2009

Spotlight on cholesterol

Client
Pfizer Australia
Gold
Healthcare
2009

Pure Blonde’s Brewtopia

Client
Carlton & United Breweries
Gold
Beverages
2009

Four’N Twenty Magic Salad Plate

Client
Patties Foods (Four'N Twenty)
Gold
Food, Confectionery & Snacks
Gold
Most Original Thinking
2009

FOXTEL’S Good News Sale

Client
FOXTEL
Gold
Retail/Etail
2009

South Asia and Middle East (SAME) Promotion

Client
Western Union Financial Services
Silver
Multicultural/Indigenous
2009

The Commonwealth Bank: Debit MasterCard “Watch your music grow” Campaign

Client
Commonwealth Bank
Silver
New Product or Service
2009

Wonder Performance – For teens only

Agency
Client
Goodman Fielder
Silver
New Product or Service
2009

The Gruen Transfer

Client
Zapruder's Other Films
Silver
Most Original Thinking
2009

Making Massive Inroads into The Victorian Road Toll

Client
Transport Accident Commission
Silver
Government, Corporate and Social Services
Silver
Best State Campaign
2009

Target 140

Client
Queensland Water Commission
Silver
Government, Corporate and Social Services
Silver
Best State Campaign
2009

Creepers

Client
Motor Accident Commission (SA)
Silver
Government, Corporate and Social Services
2009

Talking Asset Finance

Client
Commonwealth Bank
Silver
Return on Investment
Bronze
B2B
Bronze
Small Budget
2009

The Gimmicks Can Go

Agency
Client
Bayer
Silver
Healthcare
2009

Striking the goliath of iced tea with an innovative, strategic punch

Client
Coca-Cola
Silver
Beverages
2009

The MOTHER of all re-launches

Client
Coca-Cola
Silver
Beverages
Silver
Return on Investment
2009

‘The D Word’

Client
Bega
Silver
Food, Confectionery & Snacks
2009

Love where you live

Client
IKEA
Bronze
Best State Campaign
2009

Cooking up a Storm

Client
Australian Egg Corporation Limited
Bronze
Long Term Effects
2009

VIVA Paper Towels

Client
Kimberly Clark Australia
Bronze
Return on Investment
2009

A Representative Federal Election

Agency
Client
Australian Government - The Australian Electoral Commission
Bronze
Government, Corporate and Social Services
2009

NAB Breathing Space – a little cloud of respite

Client
NAB
Bronze
Consumer Services
2009

How Champix Outsmarted Cigarettes

Agency
Client
Pfizer Australia
Bronze
Healthcare
Bronze
New Product or Service
2009

Wrigley’s Extra: Waking A Sleeping Giant

Client
The Wrigley Company
Bronze
Food, Confectionery & Snacks
2009

How ‘Warm Tinny’ left a copy-cat competitor out in the cold

Client
Campbell's Soup
Bronze
Food, Confectionery & Snacks
2009

Lamb on Australia Day 2007 – 2009: Defying the law of Diminishing Returns

Agency
Client
Meat & Livestock Australia
Bronze
Food, Confectionery & Snacks
2009

How do you like your Vegemite?

Client
Kraft
Bronze
Food, Confectionery & Snacks
2009

Optus Vs. Telstra

Client
Optus
Bronze
Retail/Etail
Bronze
Consumer Services
Bronze
Return on Investment
2009

NRL Key Signings

Client
National Rugby League
Bronze
Small Budget
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