2011
The first pillow with a ‘best-before’ date
Agency
Client
Tontine
The Grand Effie
Gold
Other Consumer Goods
Gold
Most Original Thinking
2011
The Chinese New Year Term Deposit Bonanza
Agency
Client
HSBC Bank Australia
Gold
Multicultural/Indigenous
2011
For People Who Like Results From Their Campaigns
Agency
Client
Sportsbet
Gold
Travel, Leisure & Media
2011
Smashing targets with the Owner-Manager story
Agency
Client
Bank of Queensland (BOQ)
Gold
Financial Services
2011
5 Gum: Stimulating your senses… and the entire gum category
Agency
Client
The Wrigley Company
Gold
New Product or Service
Silver
Confectionery & Snacks
2011
Bega Cheese: “How human values can still win against price discounting”
Agency
Client
Fonterra Brands (Australia)
Gold
Food
Bronze
Return on Investment
2011
Royal Australian Air Force: cracking the recruitment efficiency code
Agency
Client
Defence Force Recruiting
Silver
Small Budget (Under $500K)
2011
Showing your support for those who cannot see
Agency
Client
Guide Dogs Australia
Silver
Government, Corporate and Social Services
Silver
Most Original Thinking
2011
350% more efficient with just 28% of the budget – experience makes the difference
Agency
Client
NRMA Insurance
Silver
Other Services
2011
How NAB’s break up changed banking in a single day
Agency
Client
NAB
Silver
Financial Services
Bronze
Most Original Thinking
2011
How Canon EOS grew market dominance by selling inspiration
Agency
Client
Canon
Silver
Other Consumer Goods
Bronze
Return on Investment
2011
Over Beer? How CC became the fastest growing alcohol trademark in the country
Agency
Client
Beam Suntory
Silver
Beverages
2011
How the return of the real bakery led to the return of more customers
Agency
Client
Bakers Delight
Silver
Food
2011
How advertising moved Carnation from ‘old fashioned’ to ‘on trend’
Agency
Client
Nestle
Silver
Food
2011
How eBay Sparked Australia’s First Cyber Christmas
Agency
Client
eBay Australia & New Zealand
Bronze
Small Budget (Between $500K - $1 Million)
2011
How Carlton Mid became a Queensland local.
Agency
Client
Carlton & United Breweries
Bronze
Most Original Thinking
2011
carecareers
Agency
Client
Australian Government - National Disability Services
Bronze
Government, Corporate and Social Services
Bronze
Best State Campaign
2011
Money won’t make you happy. But being happy can make you money.
Agency
Client
Bankwest
Bronze
Long Term Effects
2011
How advertising helped take the fear out of foster care
Agency
Client
Australian Government - Department of Community Services
Bronze
Government, Corporate and Social Services
2011
The Extraordinarily Effective Taxi Ride
Agency
Client
Tourism Western Australia
Bronze
Travel, Leisure & Media
2011
How hiding a restaurant proved that Yellow Pages worked better than ever – The Hidden Pizza Restaurant
Client
Yellow Pages Australia
Bronze
Travel, Leisure & Media
2011
How a ‘functional family’ injected relevance back into the fixedline home phone
Client
Telstra
Bronze
Other Services
Bronze
New Product or Service
2011
Creating value in our advice from the inside out
Agency
Client
Commonwealth Bank
Bronze
Financial Services
2011
Commonwealth Bank Home Seeker
Agency
Client
Commonwealth Bank
Bronze
Financial Services
Bronze
Small Budget (Under $500K)
2011
How Getting in the Buff gave M&M’s the Chance to Show their True Colours
Agency
Client
MARS Australia
Bronze
Confectionery & Snacks
2011
Starburst: A near-death experience
Agency
Client
The Wrigley Company
Bronze
Confectionery & Snacks
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