2024
Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis
Agency
Client
ALDI Australia
Gold
Retail/Etail
Gold
Insight & Strategic Thinking
Gold
Challenger Brand
Silver
Most Original Thinking
Bronze
Return on Investment
Special
The Grand Effie
2024
PetWatch: Parasites aren’t out of sight – they’re on your doorstep
Agency
Client
Petbarn
Bronze
Data-Driven
Silver
Innovative Marketing Solutions
2024
Norco Cow’s Play; How a little Queensland Co Op Took it to big milk
Agency
Client
Norco Co-operative Limited
Special
Best Smaller State Campaign
Bronze
CX
2024
Kentucky Fly Chicken
Agency
Client
KFC
Bronze
Restaurants and Food Delivery
Bronze
Short Term Effects
2024
How Uniting Generations Saw Australian Lamb Enjoy Results For The Ages
Client
Meat & Livestock Australia
Silver
Food and Beverage Brands
Silver
Short Term Effects
Silver
Insight & Strategic Thinking
Bronze
Return on Investment
2024
How The Unofficial State Of The Nation Saw Australian Lamb Leap To New Heights
Client
Meat & Livestock Australia
Silver
Long Term Effects
Special
Colin Wilson-Brown Award
2024
How NESCAFÉ made mini breaks into big business
Client
McDonald's Australia
Bronze
Social Media First
2024
The Forever Reef Project: Insuring the largest living structure on earth
Agency
Client
Great Barrier Reef Legacy
Bronze
Not For Profit Organisations
2024
Making the invisible threat of UV visible saved lives
Agency
Client
Cancer Institute NSW
Silver
Insight & Strategic Thinking
Bronze
Positive Change
2024
Hunger Ghrelins: The hunger hormones feeding hungry families
Agency
Client
Foodbank WA
Bronze
Positive Change
2024
How little moments delivered big bikkies…again (the Tiny Teddy budget version)
Client
Arnott's
Silver
Food and Beverage Brands
Silver
Return on Investment
2024
How Bringing Fijian Culture to the Fore of its Tourism Brand Transformed the Fortunes of a Nation
Agency
Client
Tourism Fiji
Silver
Travel, Leisure & Media
2024
How a historic jingle unlocked new love
Agency
Client
McDonald's Australia
Bronze
Social Media First
2024
How Carer Gateway Provided Help For Those Who Might Never Ask
Client
Australian Government - Department of Social Services
Bronze
Government
2024
The Big Shift: Transforming an entire industry to normalise disability in advertising
Agency
Client
Dylan Alcott Foundation
Silver
Positive Change
2024
How ”Giving a XXXX” about Origin turned ’The Pride of Queensland’ to gold
Agency
Client
Lion
Silver
Short Term Effects
2024
One Campaign. Six Years of market redefining insurance growth – Solved
Agency
Client
Budget Direct
Gold
Long Term Effects
Gold
Brand Value
2024
How FitChix delivered a 33% increase in sales and a 222% increase in stockist enquiries, by creating fame on less than $500,000 clucks
Agency
Client
Honest Eggs Co.
Silver
Small Budget
Silver
Innovative Media or Channel Solutions (inc. Media Partnerships)
Silver
Most Original Thinking
2024
How Lilydale’s Dedication to Taste continues to deliver year on year
Agency
Client
Baiada Poultry (Lilydale)
Bronze
Long Term Effects
2024
Hello Christmas: How Telstra won the toughest festive fight ever by adding a little Christmas spirit
Client
Telstra
Silver
Insight & Strategic Thinking
Bronze
Telecommunications and Other Services
2024
Get Almost Almost Anything
Agency
Client
Uber Eats Australia
Gold
Restaurants and Food Delivery
2024
Come Down For Air: How thinking like a culture brand helped Tourism Tasmania thrive amid tourism’s toughest times
Agency
Client
Tourism Tasmania
Silver
Long Term Effects
2024
How Mitsubishi Outlander Coight Up To The Competition And Became Australia’s #1 Plug-In Hybrid
Agency
Client
Mitsubishi Motors Australia
Bronze
Other Consumer Goods
2024
From a house to a home: How Samsung reimagined DTC to transform their place in Australia’s retail landscape
Agency
Client
Samsung
Bronze
Telecommunications and Other Services
2023
How Toyota brought an enduring feeling of quality to the grudge of car maintenance
Agency
Client
Toyota
Bronze
Other Consumer Goods
Bronze
Insight & Strategic Thinking
2023
Move over St. Paddy, Guinness got a new best friend: Winter. How to create a new category trigger at 7 degrees
Agency
Client
Lion
Bronze
Short Term Effects
2023
How little moments made big bickies for Arnott’s
Client
Arnott's
Gold
Food and Beverage Brands
Silver
Return on Investment
The Grand Effie
2023
How can a country exist without land?
Client
The Government of Tuvalu
Bronze
Positive Change
Special
Colin Wilson-Brown Award
2023
How little Karicare bucked the formula to outpace category growth 4 to 1
Agency
Client
Nutricia
Bronze
Health and Wellbeing
Silver
Insight & Strategic Thinking
2023
Virgin Australia: A Remarkable Comeback Story
Agency
Client
Virgin Australia
Bronze
Challenger Brand
Silver
CX
2023
Revitalising BIG W by celebrating the real every day of modern families
Agency
Client
BIG W
Gold
Long Term Effects
Silver
Brand Value
2023
How Samsung flipped eCommerce on its head with a sales mechanic that more than doubled sales
Agency
Client
Samsung
Bronze
CX
2023
Mum’s the word! How we found a new ‘sause’ of revenue for sick kids in hospital
Agency
Client
Curing Homesickness
Bronze
Not For Profit Organisations
Silver
Innovative Marketing Solutions
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.