Effies
Australia

Effie Australia

Case History Database

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2023

How Toyota brought an enduring feeling of quality to the grudge of car maintenance

Client
Toyota
Bronze
Other Consumer Goods
Bronze
Insight & Strategic Thinking
2023

Move over St. Paddy, Guinness got a new best friend: Winter. How to create a new category trigger at 7 degrees

Client
Lion
Bronze
Short Term Effects
2023

How little moments made big bickies for Arnott’s

Client
Arnott's
Gold
Food and Beverage Brands
Silver
Return on Investment
The Grand Effie
2023

How can a country exist without land?

Client
The Government of Tuvalu
Bronze
Positive Change
Colin Wilson-Brown Chairman’s Award
2023

How little Karicare bucked the formula to outpace category growth 4 to 1

Client
Nutricia
Bronze
Health and Wellbeing
Silver
Insight & Strategic Thinking
2023

Virgin Australia: A Remarkable Comeback Story

Client
Virgin Australia
Bronze
Challenger Brand
Silver
CX
2023

Revitalising BIG W by celebrating the real every day of modern families

Client
BIG W
Gold
Long Term Effects
Silver
Brand Value
2023

How Samsung flipped eCommerce on its head with a sales mechanic that more than doubled sales

Client
Samsung
Bronze
CX
2023

Mum’s the word! How we found a new ‘sause’ of revenue for sick kids in hospital

Client
Curing Homesickness
Bronze
Not For Profit Organisations
Silver
Innovative Marketing Solutions
2023

How leaning into confusion helped bring clarity to Uber One membership

Client
Uber
Bronze
Telecommunications and Other Services
2023

From Hunted to Hunter: How ‘Flipvertising’ Revolutionised a Digital Advertising Adventure and Captured Gen Z’s Attention

Client
Samsung
Bronze
Telecommunications and Other Services
Silver
Most Original Thinking
Gold
Innovative Media or Channel Solutions (inc. Media Partnerships)
2023

Liam’s Lifesaving List: A campaign to save a life that changed an industry

Agency
Client
Liam O'Brien
Bronze
Positive Change
2023

KFC

Client
KFC
The Effective Advertiser Award
2023

CHEP Network

The Effective Agency of the Year
2023

Go a Moe’s

Client
On The Run
Bronze
Food and Beverage Brands
Bronze
Small Budget
Gold
Best Smaller State Campaign
2023

Canadian Club: How the ultimate challenger brand overcame its biggest challenge to date

Client
Canadian Club (Beam Suntory)
Silver
Challenger Brand
Bronze
Food and Beverage Brands
2023

Selling the game, by not selling the game

Client
A-Leagues
Bronze
Innovative Media or Channel Solutions (inc. Media Partnerships)
2023

How not worrying about data took Telstra Pre-Paid from decline to sustained growth

Client
Telstra
Bronze
Long Term Effects
2023

How Un-Australia delivered sublime new records for 100% Australian Lamb

Client
Meat & Livestock Australia
Silver
Food and Beverage Brands
Bronze
Short Term Effects
2023

The Life Changing Impact of TAFE NSW

Agency
Client
TAFE NSW
Bronze
Brand Value
2023

Deals so distracting they were un-skippable

Client
McDonald's Australia
Bronze
Social Media First
2023

How anti-ordinary thinking drove anti-ordinary results for Tasmania’s Off Season

Agency
Client
Tourism Tasmania
Silver
Travel, Leisure & Media
Gold
Insight & Strategic Thinking
2023

KFC Degustation

Client
KFC
Bronze
Restaurants and Food Delivery
Bronze
Social Media First
2023

The 6 1/2 Foot Drink Driving Intervention

Client
Transport for NSW
Bronze
Government
Silver
Positive Change
2022

The Unwinnable Election

Agency
Client
South Australian Labor Party
Silver
Government
Silver
Best Smaller State Campaign
2022

The Monkeys

The Effective Agency of the Year
2022

Not being considered tough, didn’t frighten a Triton

Client
Mitsubishi Motors Australia
Bronze
Other Consumer Goods
2022

How Telstra’s purpose-led growth left the competition in its wake

Client
Telstra
Silver
Other Services
Bronze
Return on Investment
Silver
Brand Value
2022

‘Tonight, I’ll be eating…’

Client
Uber Eats Australia
Gold
Long Term Effects
The Grand Effie
The Effective Advertiser Award
2022

How Great Southern Bank helped twice as many Millennials live Happily Clever After

Client
Great Southern Bank
Bronze
Challenger Brand
2022

Baked into Australia: Letting go of the past to get back to the Tip Top

Agency
Client
George Weston Foods
Silver
Food, Confectionery & Snacks
2022

One Drink

Client
Mental Health Commission
Bronze
Government
Bronze
Best Smaller State Campaign
2022

Turning tax time into payback time for Officeworks

Client
Officeworks
Bronze
Retail/Etail
Bronze
Short Term Effects
2022

Thrive by Five

Client
The Minderoo Foundation
Gold
Positive Change
2022

Ridiculous! How -196 defied the hottest trends to become Beam Suntory’s most successful launch ever

Client
Beam Suntory
Gold
New Product or Service
Silver
Beverages
Silver
Return on Investment
2022

Life is eventful. That’s why we help

Client
Westpac
Bronze
Financial Services
Bronze
Brand Value
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