Effies
Australia

Case History Database

Checkout and download - (0)

2017

The ALDI Christmas campaign that out-sold its’ Effie winning predecessor

Agency

BMF

Client

ALDI Australia

Awards

Silver

Retail/Etail

Silver

Short Term Effects

Summary

ALDI’s Perfect Aussie Christmas is a glorious cultural mirror to Australia’s franken-Christmas, where Northern and Southern Hemisphere rituals somehow make peace under sun-drenched mistletoe. The campaign has been a key driver of ALDI’s growth over the last five years, and the 2015 campaign won two Silver Effies. In 2016, we took the Perfect Aussie Christmas to the next level by introducing a family of American Christmas-evangelists who brought a little festive rivalry, and gave Australians a renewed pride in their own unique version of Christmas. Australia: Meet the Tinkletons. The campaign out-sold the highly effective 2015 campaign by 28%, delivering an ROI of $1.88 at enormous scale.

Case study

2017 Retail/Etail – The ALDI Christmas campaign that out-sold its’ Effie winning predecessor

Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.

All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.

Credits

Head of Planning / Author	Hugh Munro
Executive Planning Director	Christina Aventi
Executive Creative Director	Cam Blackley
Creative Director	Alex Derwin
Creative Team	Hans Christian Berents, Gooch Richards, Rosita Rawnsley-Mason, Lucy Chappell and Ben Pearce
Designer	Matthew Hughes
Managing Director	Stephen McArdle
Group Account Director	Toby Hussey
Senior Account Directors	Aisling Colley, Peitra Withaar
Account Executive	Kellie Box
Agency Producer	Jenny Lee-Archer
Director	Nick Ball	Finch
Marketing Director	Sam Viney	ALDI
Marketing Manager	Kylie Warnke	ALDI
Marketing Manager	Lachlan Sweet	ALDI
Public Relations and Internal Communications Manager	Nicole Joseph	ALDI
Market Research Analyst	Desiree Chatfield	ALDI