Effie Australia

Case History Database

One House To Save Many

Leo Burnett Australia
Financial Services
Positive Change
Insight & Strategic Thinking
Most Original Thinking
Despite the unrelenting devastation of cyclones, floods and bushfires in Australia, nothing ever seems to change. We pick ourselves up. We rebuild. We hope for the best. And it’s always been this way: 97% of disaster funding is spent on recovery, with only 3% on prevention. To change this, we created One House To Save Many - the world’s first home designed, scientifically tested, and built to withstand severe weather events. One House fundamentally challenged the role an insurer plays in society and helped usher in new building standards. It also drove new business +11.6% at an ROI of 2.59.
Case study

One House To Save Many

Excluding 10% tax
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Jason Williams CCO
Andy Fergusson Executive Creative Director
Eric Franken Copywriter
Marijke Spain Art Director
Grace Vizor Group Business Director
Shae Jones Business Director
Graham Alvarez-Jarratt Author / Head of Strategy
Abigail Dubin-Rhodin Author / Strategy Director
Adrian Jung Head of Product
Mim Haysom, Suncorp EGM Brand and Marketing Suncorp
Travis Hughes, Suncorp Suncorp Insurance Manager Marketing Suncorp
Jade Thomas, Suncorp Suncorp Insurance Marketing Lead Suncorp
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