Effies
Australia

Effie Australia

Case History Database

One House To Save Many

Agency
Leo Burnett Australia
Client
Suncorp
Awards
Silver
Financial Services
Silver
Positive Change
Silver
Insight & Strategic Thinking
Gold
Most Original Thinking
Summary
Despite the unrelenting devastation of cyclones, floods and bushfires in Australia, nothing ever seems to change. We pick ourselves up. We rebuild. We hope for the best. And it’s always been this way: 97% of disaster funding is spent on recovery, with only 3% on prevention. To change this, we created One House To Save Many - the world’s first home designed, scientifically tested, and built to withstand severe weather events. One House fundamentally challenged the role an insurer plays in society and helped usher in new building standards. It also drove new business +11.6% at an ROI of 2.59.
Case study

One House To Save Many

Excluding 10% tax
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact awards@adcouncil.org.au
Credits
Jason Williams CCO
Andy Fergusson Executive Creative Director
Eric Franken Copywriter
Marijke Spain Art Director
Grace Vizor Group Business Director
Shae Jones Business Director
Graham Alvarez-Jarratt Author / Head of Strategy
Abigail Dubin-Rhodin Author / Strategy Director
Adrian Jung Head of Product
Mim Haysom, Suncorp EGM Brand and Marketing Suncorp
Travis Hughes, Suncorp Suncorp Insurance Manager Marketing Suncorp
Jade Thomas, Suncorp Suncorp Insurance Marketing Lead Suncorp
Category Sponsors

Effie® and E Logo are registered trademarks of Effies Worldwide, Inc. and are used under license by Advertising Council Australia. All rights reserved.