Effie Australia

Case History Database

One Drink

303 MullenLowe Perth
Mental Health Commission
Best Smaller State Campaign
True or false: the placenta protects a developing baby from alcohol? Research says that although many believe it to be true, the reality is quite the opposite. And it was this tension that ‘One Drink’ put to use. By juxtaposing this long-held belief with a confronting life-sized glass baby, we got men and women alike to reconsider what they knew about alcohol and pregnancy. And modelling suggests we’ve made a dent in the leading preventable cause of non-genetic, developmental disability in Australia - potentially preventing 11 cases of FASD and saving the Government $24 million as a result.
Case study

One Drink

Excluding 10% tax
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact awards@adcouncil.org.au
John Linton Author / Head of Planning
Smiljka Dimitrijevic Author / Planning Director
Richard Berney Executive Creative Director
Steve Straw Senior Writer
Steve Lorimer Senior Art Director
Krista Song Senior Business Director
Jonathan Julius Producer
Anthony Webb, Siamese Director Siamese
Francesca Hope, Siamese Producer Siamese
Andrew Buckley, Siamese Lead VFX Siamese
Dave Le May, Siamese DOP Siamese
Daniel Johnston, Cue Sound Audio Engineer Cue Sound
Luke Carter Wilton Photographer Luke Carter Wilton
Lauren De Rozario, Initiative Investment Partnerships Manager Initiative
Tahnee McCausland, Mental Health Commission Manager Public Education and Health Programs Mental Health Commission
Kelly Kennington, Mental Health Commission Assistant Director Prevention Services Division Mental Health Commission
Danica Keric, Cancer Council WA Alcohol Program Manager Cancer Council WA

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