1/2 Day Workshop
This half-day workshop designed for all disciplines enables participants to have a greater understanding of the relationships between core marketing effectiveness principles, brand memory structures and highly effective advertising. Get ready to have smarter conversations about brand building with your clients.
Overview
The purpose of advertising is to build brand salience and, in doing so, drive growth for the clients’ business. But how is this done in the current environment?
The context we operate in is evolving rapidly but the core principles of highly effective marketing haven’t changed. Technology evolves fast; humans evolve very, very, very…… slowly.
Building brands is (still) about winning the battle for memory and understanding what a brand looks like in memory is fuel for developing highly effective creative.
Meet your lecturer
What to expect
This is a half-day course led by a highly regarded industry professional. At the end of this course, you will be able to have smarter conversations about brand building with your clients through understanding the relationships between core marketing effectiveness principles, understanding brand memory structures and highly effective advertising.
Who’s it for?
Suitable for mid-level to senior account service, creatives and planners.
Course Content
- Core marketing effectiveness principles
- How we make decisions
- Understanding memory structures – which data to use
- Ensuring creativity works hard for the brand
- The metrics that matter
Besides the amazing mix of speakers, coming from a small independent agency, it was really good to get amongst the other delegates and hear their experiences, challenges and successes.
Besides the amazing mix of speakers, coming from a small independent agency, it was really good to get amongst the other delegates and hear their experiences, challenges and successes.