The Foundation Series

6 Weeks, Thursdays, 1 hour

A members-only, 6 week series of 1 hour, interesting, and energy-provoking sessions by various leaders in our industry across a range of subjects relevant to the advertising community.


The Foundation Series, presented by the ACA, is a six-week program of useful and thought-provoking webinars designed to help equip you with some of the tools you need in today’s advertising landscape.

Each week, you’ll connect with a senior agency figure from a range of agencies and roles, and gain direct access to some of Australia’s most creative and commercially powerful thinkers.

Who’s it for?

If you have up to 3yrs experience in the industry, don’t miss this unique opportunity to learn from some of the best. Members Only.

2020 Schedule

Essentials of great client relationships
Paul Coles
General Manager, BMF Sydney

How to get the most out of planning
Ali Tilling
Chief Strategic Officer, VMLY&R Au/NZ

Keeping the creative process alive during self-isolation
Sarah McGregor
Creative Director, Cummins&Partners

The business of creativity – how agencies make money
Jeremy Jenkinson
Chief Financial Officer, Wunderman Thompson

Top 5 technologies you should be talking to clients about
Ciaran Park
Executive Technical Director, R/GA 

Adding value to the production process
Alex Hay
Executive Producer/Partner, Rabbit Content


Participant Feedback

“I can honestly say that I think I’ve learnt more in the ~6hrs worth of webinars than I did in my entire three year degree (probably not a great thing, but definitely speaks to the quality of the presentations!)

This was such a great intro to advertising. Having just started my first agency role in lock-down, I found it so beneficial to hear from people in all different areas of advertising and put some context to the work that I’m doing.

I’m loving the diverse topics that apply to various roles in the advertising/design industry. Understanding more about the different layers to a company, or working parts, is fascinating and educational to improve collaboration.