6 Week course
AWARD CRAFT is a 4-6 week course specially designed to improve the core creative and craft skills of junior teams/individuals who are pursuing their careers in advertising, with inspirational lessons and practical training across numerous core creative disciplines.
In the current day-to-day life of an agency, executive creative directors and group heads simply do not have the time to individually educate or train junior creatives in the details of hands-on, effective, well-crafted creativity.
AWARD Craft provides an intelligent insight into and rich experience of the tools, tactics and techniques which allow new talent to successfully create more compelling, better crafted and more individualistic creative work.
The intent of the course is to inspire, educate, enable and empower creative talent to live up to their ambitions and reach a better standard of creative contribution sooner – improving their basic skills to better realise their potential and raise their profile.
It was a brilliant crash course on what to be aiming towards and expecting in the future in terms of how the role will change.
It was a great combination of hearing things I already knew/suspected (so I knew I was on the right track) and new things to help me improve further. Having put my hand up for the course I also think it’s a great way to show I’m serious about taking the next step in to senior leadership, and getting the tools I need to get there faster.
I valued how much all the chairs and speakers invested there time into our futures. Training us to become a very knowledgeable creative director and a great leader for the next generation of creatives.