CX Strategy & Experience Design

5 Weeks

Future-proof your career in just five intensive weeks. At the end of the course, you’ll be able to deliver cutting-edge digital strategies and design thinking practices, using a range of principles, terminology and actionable models and tools. 

Overview

Break free from traditional ways of working with this accelerator course designed to give you hands-on exposure to the tools and techniques for leading innovation in your organisation. As digital cements itself as the new norm, it’s time to expand your skills and embrace the principles of UX and design and put people at the centre of ideas.

At the completion of this course, you will walk away with practical ways to create and nurture a culture of innovation along with a set of methodologies to help you transform the way teams approach problem-solving through human-centred design.

Through group exercises, you will explore the concept of customer centricity and the related practices of design thinking, service and experience design and rapid prototyping for fast validation. You will also learn how to stay on top of emerging technologies and bring them into the creative process.

Real examples from the world’s most innovative companies will be shared including new business models being brought to life, spatial design ideas that facilitate collaboration and insight into the mental models being employed by leaders to drive continuous innovation.

Meet your Lecturers

Sydney
Executive Strategy & Analytics Director at MercerBell
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What to expect

Fun, fast-paced and hands-on, so be prepared to cover a lot of ground quickly with strategic principles, frameworks and live examples of digital strategy and experience design in action. 

You’ll be working on a live brief, and learn how to generate digital brand ideas and create a culture of innovation.

Who’s it for?

This course is suitable for Account / Senior Account Managers, Planners, UX Designers, Digital Producers, Digital Creatives. Minimum 2+ year’s relevant work experience in Marketing, Advertising, Media, PR or Design.

Course Content

Week 1: Foundations

  • Introduction to the experience economy

Week 2: Process

  • Introduction to the Experience Design Process (observe)

Week 3: Design

  • Designing experiences for humans (empathise)

Week 4: Ideation and Validation

  • Mapping experiences on a customer journey (ideate and map)
  • Build and test the minimal viable product (prototype and visualise)

Week 5: Execution

  • Turn your idea into a buyable product (go-to-market strategy blueprint)

BREAK WEEK: Refine thinking (outside class)

Week 6: Presentations

  • Presenting your ideas in a compelling way
Participant Feedback

It expanded thinking – with digital there are so many options for brands. Understanding new technologies a little bit more will be valuable in the future

This course encouraged me to develop greater structure in my work. I loved learning about all the tools for all aspects of my strategy too. Seeing everyone’s work at the end gave me a lot of takeaways and was hugely beneficial.

I enjoyed meeting new people, hearing ideas, finding new tools that I can use in my workplace.